Lead Digital Marketing

The candidate will be responsible to take up an instrumental role in identifying opportunities and building out/ expanding digital marketing services for Ameriprise financial advisors. The lead will manage the specialist(s) who conduct day to day updates for dedicated advisor/ team of financial advisors and staff to ensure they provide outstanding digital experience. The lead will partner with various teams to build social media reporting framework and leverage engagement analytics for creating client prospect/ client deepening opportunity pipelines for engaged advisors. This position will consistently follow high standards of business and professional ethics and legal and regulatory requirements when dealing with others and/or performing work activities.

Key Responsibilities

Role related requirements

• Bring industry learning, experience, and best practices to identify opportunities and build out/ expand digital marketing services for Ameriprise advisors.
• Partner with marketing and analytics teams to fast pace digital progress dashboards
• Build tactics for creating prospect/ deepening opportunity pipelines
• Manage and provide guidance to the digital marketing specialist(s)
• Enable relevant research and development to consistently upscale/ upskill the service support and team of analyst(s)
• Protect Client data and confidentiality; prioritize and perform work in accordance with established processes / procedures.

Domain related requirements

• Ability to create and implement relevant social media strategies/ content, as required
• Driving social media campaigns
• Utilize available analytics from different tools & leverage it to drive appropriate marketing strategies
• Ability to, over a period of time, handle a team of analyst
• Ensure to manage relevant reporting requirement

Required Qualifications

• Minimum 5+ years of work experience in strategizing & executing digital marketing campaigns
• Willing to work evening hours: 8:00 pm to 4:30 am (9:30am to 6pm CST)
• Experience in media analytics
• Strong thought & result leadership
• Expert in utilizing analytics to drive relevant decision making in marketing strategies/ activities
• Good communication skills - Proven written and verbal communication skills with client service orientation
• Experienced in working with stakeholders and handling online marketing projects from various industry verticals

Preferred Qualifications

• Prior experience in customer-based interactions roles both written and verbal will be an added advantage
• Experience of interacting with financial advisors will be preferred
• Basics of financial planning & broad exposure to financial products like mutual funds, insurance, retirement services, etc. would be an added advantage
• Experience of being part of and enabling start-ups/ new business setup approach will also considered a positive

About Our Company

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm's focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You'll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Timings

(4:45p-1:15a)

India Business Unit

AWMPO AWMP&S President's Office

Job Family Group

Business Support & Operations