Cog Digital

3 weeks ago

Gurugram, India Cog Digital Private Limited Full time

About the job:

About Cog Culture : We are a full-service marketing communications agency with a decade-long experience in transforming ideas into impactful brand narratives.

- With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023.

- Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023.

- On the digital front, our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards.

- Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking.

Role Name: Digital Advertising Analyst

- Summary: We're looking for an aspiring Digital Advertising Analyst , to help us with planning and implementing innovative Paid Advertising campaigns using social media platforms to grow the user base, traffic, and engagement for our Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), YouTube, LinkedIn, Twitter

- Performing A/B testing & ROI optimization

- Implementing programmatic advertising campaigns

- Exploring other digital channels & new media (blog networks, native advertising)

- Collaborating with the content team & providing data insights

- Ad copywriting, testing and campaign optimization

- Setting up and optimizing Google Analytics goals and tracking/conversion pixels

- Extensive reporting & data analysis based on metrics that matter

Qualifications:

- At least 2 years' experience in performance marketing.

- Hands-on experience in Facebook Ads, Instagram Ads, Linkedin Ads

- Hands-on experience in marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).

- Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.

- Programmatic advertising experience

(ref:iimjobs.com)

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