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Business Head

2 months ago

Gurugram, India Basic enterprises pvt ltd Full time

The B2C Head will take full ownership of the P&L for BASIC's B2C operations, overseeing the customer journey from digital lead generation to final loan disbursement. This role is critical in driving performance, improving the customer experience, and scaling the business. You will collaborate closely with cross-functional teams to lead strategy execution and ensure operational excellence in the home loan and LAP aggregation process.

Key Responsibilities:

- P&L Management: Full responsibility for the B2C segment's profitability and overall financial performance, ensuring revenue growth and cost efficiency.

- Customer Journey Ownership: Oversee the entire customer lifecycle, from digital sourcing to loan conversion, ensuring a seamless experience and meeting customer satisfaction metrics.

- Lead Generation Strategy: Develop strategies for generating high-quality digital leads through multiple online channels, including SEO, SEM, social media, and strategic partnerships.

- Loan Conversion & Disbursement: Work closely with sales, operations, and fulfillment teams to optimize the conversion funnel, driving faster loan approvals and disbursements.

- Data-Driven Optimization: Use analytics and insights to drive decision-making and continually improve customer acquisition, conversion rates, and operational processes.

- Team Leadership: Build and mentor a high-performing team of professionals, instilling a culture of innovation, efficiency, and customer focus.

- Customer Retention & Experience: Develop and implement strategies to maximize customer retention and increase loan servicing efficiency, leveraging upselling and cross-selling opportunities.

- Tech-Driven Fulfillment: Collaborate with product and tech teams to ensure the platform provides a seamless, automated loan process, from lead capture to loan disbursement.

- Market Analysis & Competitor Insights: Monitor market trends, customer preferences, and competitor strategies to identify opportunities for growth and differentiation.

Key Skills & Competencies:

- Demonstrated experience managing B2C operations, with strong P&L responsibility.

- Expertise in digital sourcing, customer acquisition, and conversion strategies within fintech, lending, or a similar sector.

- Strong understanding of the loan origination and disbursement processes, especially in home loans and LAP.

- Proven track record of scaling digital-first B2C businesses, driving customer growth, and operational efficiency.

- Excellent leadership, communication, and problem-solving skills with a customer-first mindset.

- Proficiency in leveraging data and technology to optimize processes and improve customer Bachelor's/Master's degree in Business, Marketing, Finance, or a related field.

- 5-10 years of experience in B2C leadership roles, preferably in fintech, lending, or home loan sectors.

- Strong background in digital marketing, lead generation, internal sales and P&L management.

- Experience in the Indian home loan or LAP market is a strong advantage.

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