Lead-Brand Management

1 week ago

Bengaluru, India Titan Company Full time
Job Description:

Unique Job Role

Lead Communications: Titan Watches

Function

Marketing

Reporting to

Head Marketing Titan

Business

Corporate

Grade

Date

---

Job Details

To manage the end to end communications on ATL, BTL, Digital and social media for Titan watches. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan Watches Portfolio 

External Interfaces

Internal Interfaces

Vendors Design Team Marketing team Communication agencies Quality Management team After sales service team

Job Requirements

Education

MBA form a premier college (preferably marketing)

Relevant Experience

10+ years of experience of developing communication in FMCG / retail organisation

Behavioural Skills

Thinks big Business savvy Entrepreneurial drive Nurture relationship  Influence for impact Ability to lead diverse team Accountability Believes in people Curious Is passionate about categories and products

Knowledge

Category knowledge Product knowledge Commercial and financial acumen Latest trends in lifestyle space

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Branding and Digital Marketing plan

Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives  Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns Branding strategy and plan  Brand brief Brand engagement score Adherence to branding guidelines

Brand plan execution & performance assessment 

Ensure the execution of the branding initiatives periodically as per the finalised plan Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand Find newer and interesting avenues to communicate – new age media and innovations

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Marketing : Partnering with Channel and Product Management: Product Performance Monitoring

Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs. Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products Understanding Channel and liaisoning with Channel partners to ensure a ‘one brand’ look across all channels Healthy inventory mix Average monthly sales Gross Contribution

  • Lead- Brand Management

    3 weeks ago

    Bengaluru, India Titan Company Full time

    Position Overview: We are seeking a highly motivated and experienced individual to join our team as a Lead- Brand Management at Titan. As the Lead- Brand Management, you will be responsible for developing and executing brand strategies for our jewellery brand, Tanishq. You will work closely with the marketing team to ensure the brand's message is consistent...

  • Lead- Brand Management

    2 weeks ago

    Bengaluru, Karnataka, India Titan Company Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Position Overview:We are seeking a highly motivated and experienced individual to join our team as a Lead- Brand Management at Titan. As the Lead- Brand Management, you will be responsible for developing and executing brand strategies for our jewellery brand, Tanishq. You will work closely with the marketing team to ensure the brand's message is consistent...

  • Branding Lead

    2 weeks ago

    Bengaluru, Karnataka, India Gostops Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About goSTOPSgoSTOPS is a vibrant chain of youth hostels redefining travel for Indias Gen Z.With quirky, aesthetic spaces in over 35 destinations, were building more than stays were shaping a youth culture of community, exploration, and creativity.Role SummaryWere looking for a hands-on Brand Lead to help build and maintain a consistent, compelling brand...

  • Brand Lead

    2 weeks ago

    Bengaluru, Karnataka, India MetaMorph Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About MetaMorph:We at MetaMorph, empower startups to scale and innovate by placing people at the centre of their strategy. With a proven track record of supporting over 220 startups, we specialise in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and...

  • Lead – Brand Marketing

    3 weeks ago

    Bengaluru, India JOKER & WITCH Full time

    Designation:Lead – Brand Marketing & PR Reporting to– Co-Founder, Chief Brand & Product Officer Company:JW BRANDS PVT LTD Brands: JOKER & WITCH ) | TEEJH ) Location –Bangalore, India ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product...

  • Lead – Brand Marketing

    2 weeks ago

    Bengaluru, Karnataka, India JOKER & WITCH Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Designation:Lead – Brand Marketing & PRReporting to– Co-Founder, Chief Brand & Product OfficerCompany:JW BRANDS PVT LTDBrands: JOKER & WITCH ) | TEEJH )Location –Bangalore, IndiaABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs...

  • Brand Manager

    5 days ago

    Bengaluru, Karnataka, India ALLEN Career Institute Full time US$ 90,000 - US$ 1,20,000 per year

    As a Brand Manager, you will play a key role in shaping and enhancing our brand identity, ensuring consistent and impactful messaging across all platforms. Your responsibilities will include developing and executing brand strategies, writing creative briefs, and overseeing marketing processes to drive brand growth and awareness.Key Responsibilities:Brand...

  • Brand Consultancy Lead

    4 weeks ago

    Bengaluru, Karnataka, India Moshi Moshi Full time

    Brand Consultancy LeadWhat s the fun if we cannot be the Jerry to your Tom or the Jai to your Veeru In short we mean to say that we are looking for a Brand consultancy to lead our Moshi Moshi About Us We are not just an AD agency or a creative agency we are a Communication Company Founded in 2014 Moshi Moshi is a young creative gutsy and committed...

  • Assistant Brand Manager

    1 week ago

    Bengaluru, Chennai, Coimbatore, India Doorstep Management Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Principal AccountabilitiesBrand Strategy Support• Assist in executing brand marketing plans across offline (retail, events) and online (social,website) platforms.• Maintain consistency in brand identity and communication across all customer touchpoints.• Coordinate brand calendar rollouts for campaigns, festive launches, and regional...

  • Brand Manager

    1 week ago

    Bengaluru, Karnataka, India The Purple Turtles Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    We are Hiring: Brand Manager | BangaloreAre you a dynamic and strategic marketing professional ready to take a lifestyle brand to the next level? We're looking for a Brand Manager to lead growth, positioning, and storytelling for The Purple Turtles.About The Purple TurtlesThe Purple Turtles is a leading home décor and lifestyle brand, born out of a passion...