Head - Commercial Excellence - FMCG

1 day ago


Mumbai, India Lagrange Point International Full time

- Develop and execute commercial excellence strategy to align trade marketing, sales excellence, and sales strategy with overall business goals.- Lead trade marketing initiatives including channel programs, promotions, and merchandising to maximize brand visibility and customer engagement.- Design and implement sales excellence frameworks that drive productivity, capability building, and consistent execution across sales teams.- Shape sales strategy by analyzing market trends, customer insights, and competitive intelligence to identify growth opportunities.- Optimize go- to- market models ensuring efficiency in distribution, pricing, and promotional investments.- Establish performance metrics and dashboards to monitor sales effectiveness, trade spend ROI, and execution discipline.- Collaborate cross- functionally with marketing, finance, supply chain, and product teams to ensure integrated commercial planning.- Drive capability development programs for sales teams, focusing on negotiation, account management, and customer relationship excellence.- Champion digital tools and analytics to enhance forecasting, pipeline management, and decision- making.- Deliver sustainable revenue growth through strategic vision, operational excellence, and customer- centric execution. (ref:iimjobs.com)



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