Search Marketing Specialist

3 days ago

Mumbai, India LS Digital Group Full time

Location: Navi Mumbai


About the Role:

Oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics. Develop and implement strategies for keyword opportunities, campaign structuring, targeting, and display networks to align with client objectives.

Handle the creation, management, and optimization of new paid search campaigns, ad groups, and accounts, while supporting the development of paid search marketing initiatives. Generate and review weekly and monthly reports on major metrics, goal tracking, revenue, and other paid search performance indicators. Communicate project progress, timelines, and results to the team and management, and collaborate closely with team members to achieve client goals


Responsibilities:

  • Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing and other search platforms for a variety of clients
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
  • Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Communication to team and management on project development, timelines, and results
  • Provide oversight and work closely with the other team members to meet client goals


Required Skills:

  • Strong analytical and reporting skills
  • Experience of managing multiple PPC campaigns simultaneously
  • Good working knowledge of MS-Office, particularly Excel and PowerPoint
  • Google AdWords Certification
  • Team Management Skills

  • Performance Marketing Specialist

    3 days ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Performance Marketing Specialist

    3 days ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Performance Marketing Specialist

    3 days ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms. Rafiki has worked with 100+ brands both locally and internationally. This...

  • Search Marketing Specialist

    3 days ago

    Mumbai, India LS Digital Group Full time

    Location: Navi Mumbai About the Role: Oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics. Develop and implement strategies for keyword...

  • Senior Performance Marketing Specialist

    2 weeks ago

    Mumbai, India Rafiki Marketing Full time

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms. Rafiki has worked with 100+ brands both locally and internationally. This...

  • Senior Performance Marketing Specialist

    2 days ago

    Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Search Engine Optimization Specialist

    1 week ago

    Mumbai, India Lorien Finance Full time

    Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO &...

  • Search engine optimization specialist

    2 weeks ago

    Mumbai, India Lorien Finance Full time

    Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO &...

  • Search Engine Optimization Specialist

    4 weeks ago

    Mumbai, Maharashtra, India Lorien Finance Full time

    Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO &...

  • Search Engine Optimization Specialist

    1 week ago

    Mumbai, India Lorien Finance Full time

    Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO &...