Search Engine Optimization Specialist

Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO & Content Specialist to optimize our digital presence and create high-impact, search-optimized content that drives organic growth and conversions.

As an SEO & Content Specialist at Lorien Finance, you will:

- Develop and execute comprehensive SEO strategies to improve organic search visibility and drive qualified traffic.
- Create search-optimized, high-quality content that resonates with Students & Parents while meeting SEO requirements.
- Collaborate closely with the Marketing, Product, and Loan Operations teams to ensure content aligns with business objectives and search intent.
- Leverage SEO tools (SEMrush, Ahrefs, Google Analytics) and AI-powered content generation tools to maximize content performance and reach.
- Build and maintain a data-driven content calendar that prioritizes high-impact keywords and seasonal search trends.
- Conduct technical SEO audits and implement on-page and off-page optimization strategies.

Key Responsibilities

1. SEO Strategy & Optimization

- Develop and execute comprehensive SEO strategies aligned with business goals and seasonal application periods.
- Conduct keyword research to identify high-value, intent-driven opportunities in the study-abroad finance space.
- Perform technical SEO audits and implement fixes to improve site performance, crawlability, and indexation.
- Monitor and analyze organic search performance using Google Analytics, Search Console, and SEO tools.

2. Content Creation & SEO Optimization

- Write SEO-optimized blog posts that rank for target keywords while addressing student and parent pain points.
- Create high-conversion, search-optimized landing pages that drive loan applications.
- Develop keyword-rich social media content that supports overall SEO strategy and drives engagement.
- Craft email campaigns with SEO considerations for content repurposing and link-building opportunities.
- Generate website content that balances search optimization with Lorien's brand messaging and user experience.

3. AI-Powered SEO Content Production

- Leverage AI tools like ChatGPT for content ideation, optimization, and scale while maintaining quality and search relevance.
- A/B test AI-generated content variations to optimize for both search rankings and user engagement.
- Use AI tools to identify content gaps and opportunities in competitor analysis.

4. Technical SEO & Performance Optimization

- Optimize page load speeds, mobile responsiveness, and Core Web Vitals for better search rankings.
- Implement schema markup and structured data to enhance search result visibility.
- Develop and execute link-building strategies to improve domain authority and search rankings.
- Ensure consistent application of SEO best practices across all digital touchpoints.

Must-Have Skills:

- Proven experience (3-6 years) in SEO and content marketing with demonstrated results in organic growth.
- Advanced knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics, Search Console) and content management systems.
- Strong understanding of technical SEO, on-page optimization, and search algorithm updates.
- Experience in fintech, BFSI, or edtech sectors with knowledge of regulatory content requirements is highly preferred.
- Ability to balance SEO requirements with compelling, user-focused content that converts.
- Familiarity with AI-powered SEO and content tools for research, optimization, and performance tracking.
- Data-driven mindset with ability to analyze performance metrics and optimize based on insights.

Content Channels You'll Optimize:

- Organic Search: SEO-optimized blog posts and resource pages for high-intent keywords
- Website & Landing Pages: Conversion-focused pages optimized for search and user experience
- Social Media Platforms: Instagram, LinkedIn, YouTube content optimized for search discovery
- Email Campaigns: SEO-integrated email content that supports overall search strategy
- Resource Centers: Comprehensive guides and tools pages designed for search visibility and lead generation

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