Search Engine Optimization Specialist

3 weeks ago

Mumbai, Maharashtra, India Not Your Idea Full time
Job Description

We are hiring for Not Your Idea, our sister concern agency. Not Your Idea is a performance-driven Content & Tech Solutions company. We help businesses optimise their digital presence and achieve various business goals through bespoke web technologies and data-driven web content solutions.

Job Overview:

We are looking for an SEO specialist with 4 - 6 years of experience to manage all search engine

optimization and marketing activities. Will be responsible for all SEO activities such as content

strategy, link building, and keyword strategy to increase rankings on all major search networks.

Reports To:

Will be reporting to the Website Development and Business Development Teams primarily

Skills And Responsibilities:

Execute tests, collect and analyze data and results, and identify trends and insights in

order to achieve maximum ROI in paid search campaigns

Lead comprehensive technical site audits on desktop and mobile to identify gaps like

multiple domains, correct indexing, AMP pages best practices, page indexing, text to

HTML ratio, broken links, etc.

Identify, measure, and report key SEO KPIs including contribution to the business, top

keywords, top pages

Create and execute a detailed plan for off-page optimizations such as link building:

Internal, Inbound and Outbound links.

Leverage tools to monitor and improve SEO metrics such as crawl rate, indexation, and

SERP rankings for relevant keywords.

Sound knowledge of best practices for ranking in Google AI Overview and AI Mode

Monitor redirects, click rate, bounce rate, and other KPIs.

Assist in Online Reputation Management (ORM) initiatives.

Track, report, and analyze website analytics and PPC initiatives and campaigns

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Work with editorial and marketing teams to drive SEO in content creation and content

programming

Recommend changes to website architecture, content, linking, and other factors to

improve SEO positions for target keywords

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO

In-depth experience with website analytics tools (e.g, Google Analytics, Google Search

Console, WebTrends etc)

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