Search Engine Optimization Specialist

Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO & Content Specialist to optimize our digital presence and create high-impact, search-optimized content that drives organic growth and conversions.As an SEO & Content Specialist at Lorien Finance, you will:- Develop and execute comprehensive SEO strategies to improve organic search visibility and drive qualified traffic.- Create search-optimized, high-quality content that resonates with Students & Parents while meeting SEO requirements.- Collaborate closely with the Marketing, Product, and Loan Operations teams to ensure content aligns with business objectives and search intent.- Leverage SEO tools (SEMrush, Ahrefs, Google Analytics) and AI-powered content generation tools to maximize content performance and reach.- Build and maintain a data-driven content calendar that prioritizes high-impact keywords and seasonal search trends.- Conduct technical SEO audits and implement on-page and off-page optimization strategies.Key Responsibilities1. SEO Strategy & Optimization- Develop and execute comprehensive SEO strategies aligned with business goals and seasonal application periods.- Conduct keyword research to identify high-value, intent-driven opportunities in the study-abroad finance space.- Perform technical SEO audits and implement fixes to improve site performance, crawlability, and indexation.- Monitor and analyze organic search performance using Google Analytics, Search Console, and SEO tools.2. Content Creation & SEO Optimization- Write SEO-optimized blog posts that rank for target keywords while addressing student and parent pain points.- Create high-conversion, search-optimized landing pages that drive loan applications.- Develop keyword-rich social media content that supports overall SEO strategy and drives engagement.- Craft email campaigns with SEO considerations for content repurposing and link-building opportunities.- Generate website content that balances search optimization with Lorien's brand messaging and user experience.3. AI-Powered SEO Content Production- Leverage AI tools like ChatGPT for content ideation, optimization, and scale while maintaining quality and search relevance.- A/B test AI-generated content variations to optimize for both search rankings and user engagement.- Use AI tools to identify content gaps and opportunities in competitor analysis.4. Technical SEO & Performance Optimization- Optimize page load speeds, mobile responsiveness, and Core Web Vitals for better search rankings.- Implement schema markup and structured data to enhance search result visibility.- Develop and execute link-building strategies to improve domain authority and search rankings.- Ensure consistent application of SEO best practices across all digital touchpoints.Must-Have Skills:- Proven experience (3-6 years) in SEO and content marketing with demonstrated results in organic growth.- Advanced knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics, Search Console) and content management systems.- Strong understanding of technical SEO, on-page optimization, and search algorithm updates.- Experience in fintech, BFSI, or edtech sectors with knowledge of regulatory content requirements is highly preferred.- Ability to balance SEO requirements with compelling, user-focused content that converts.- Familiarity with AI-powered SEO and content tools for research, optimization, and performance tracking.- Data-driven mindset with ability to analyze performance metrics and optimize based on insights.Content Channels You'll Optimize:- Organic Search: SEO-optimized blog posts and resource pages for high-intent keywords- Website & Landing Pages: Conversion-focused pages optimized for search and user experience- Social Media Platforms: Instagram, LinkedIn, YouTube content optimized for search discovery- Email Campaigns: SEO-integrated email content that supports overall search strategy- Resource Centers: Comprehensive guides and tools pages designed for search visibility and lead generation