GTM Research

ABOUT WARDENWarden is an early-stage B2B SaaS startup, but not the boring kind. We're nimble and growing fast in the Shared Living space, where we help coliving & student housing operators to automate and manage their properties.We do this with a two-headed product - a complex admin panel used by property admins to manage hundreds of properties, and a simpler resident app used by thousands of residents. As industry experts and technology partners, we introduce automation to their manual workflows, plug revenue leakages, and remove inefficiencies.ABOUT THE ROLEWe’re looking for a GTM Research & Outbound Specialist to enable Growth at Warden. The niche we focus on - Coliving - is a fairly new segment in the old real estate industry. The term "coliving" was first coined in 2019, and there are no research papers dating back further than that. There is a dearth of studies in the world of real estate, with only a handful of reports provided by companies like Savills, Knight Frank, etc. In such a world, doing research is a challenge.We are looking for a person who can take this challenge head-on.That’s why we are looking for a Founding Member to join our team who will help us grow the company in the right direction by entering the right markets and going after the right client base.COMPENSATION DETAILS- Salary: 5 - 8 LPA + Incentives - ESOPs: To be decided post-probation - Work Mode: Hybrid work with flexible hours - Probation: 6 months with full benefits (Remote) - Joining Date: Immediate - Location: Bangalore (Hybrid)The role will be remote during the probation period (6 Months). Post that, we’d prefer you to be based in Bangalore with hybrid work, but not mandatory.ESSENTIAL QUALIFICATIONS- Experience: 2-3 years in market research, strategy, or business intelligence, preferably in SaaS / real estate / proptech. - Strong foundation in primary & secondary research methodologies. - Proven ability to perform quantitative & qualitative analysis and convert findings into actionable insights. - Hands-on experience with ICP definition, ABM research, and account segmentation. - Skilled in lead/contact sourcing tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.). - Excellent communication and presentation skills to create & deliver reports. - Analytical mindset with ability to work cross-functionally with GTM and leadership teams.KEY RESPONSIBILITIESPrimary & Secondary Research- Conduct comprehensive research across sub-sectors in real estate residential segments like coliving, student housing, and property management, senior housing. - Gather and analyze reliable data sources though industry reports and surveys. - Monitor industry news, reports, and databases for potential markets and prospects.Quantitative & Qualitative Analysis- Perform quantitative and qualitative analysis to extract actionable insights. - Translate findings into strategic recommendations for internal teams and clients. - Develop frameworks for evaluating market size, adoption trends, and revenue potential. - Study industry shifts, competitor positioning, and technology adoption. - Produce niche market reports to guide GTM strategiesICP Development & Segmentation- Define Ideal Customer Profiles (ICPs) across geographies, property types, and company sizes. - Segment markets based on maturity, adoption likelihood, and growth potential. - Build targeted account lists for Account-Based Marketing (ABM) and outbound outreach.Account & Contact Research- Identify and segment high-potential accounts with precision. - Source, verify, and maintain accurate lists of C-level decision-makers (CEOs, COOs, CTOs, Heads of Operations, etc.). - Enrich CRM and outreach tools with verified account and contact intelligence.GTM Strategy Enablement- Provide insights to shape go-to-market strategies in new geographies. - Partner with sales, marketing, and leadership on expansion roadmaps, outreach priorities, and channel selection. - Ensure research directly fuels measurable pipeline and revenue growth.WHY JOIN WARDEN?- Be part of a category-defining SaaS company in the shared-living space. - Work directly with founders and leadership on high-impact strategic projects. - Opportunity to shape GTM strategy and influence global expansion. - Learning-first culture with complete autonomy and ownership.