Trainer- Sales and Marketing

2 weeks ago

New Delhi, India CapMinds Full time

About the Role:We are seeking an experienced and dynamic Technical Trainer (Sales & Marketing) to design, develop, and deliver training programs that enhance the skills and performance of our sales and marketing teams. The ideal candidate will have a strong background in sales and marketing processes, tools, and technologies, coupled with excellent communication and instructional design skills.Key Responsibilities:- Develop and deliver engaging technical training programs focused on sales and marketing tools, CRM systems, and digital platforms. - Conduct training needs analysis (TNA) to identify skill gaps and learning opportunities across teams. - Design customized learning modules (classroom, virtual, and e-learning) that enhance product knowledge, sales techniques, and marketing strategies. - Train new hires and existing employees on sales automation tools (e.g., Salesforce, HubSpot, Zoho CRM) and marketing platforms (e.g., Google Ads, HubSpot Marketing, LinkedIn Campaign Manager). - Collaborate with sales, marketing, and product teams to ensure training content aligns with current business goals and market trends. - Evaluate training effectiveness through assessments, feedback, and performance tracking metrics. - Stay updated with the latest technologies, tools, and best practices in sales enablement and marketing automation. - Create and maintain a repository of training materials, SOPs, and documentation. - Support managers and team leaders in implementing post-training performance improvement plans.Requirements:- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred). - Minimum 5 years of experience in training, sales enablement, or a related technical training role. - Strong understanding of sales processes, marketing automation tools, and digital marketing strategies. - Hands-on experience with CRM systems (Salesforce, HubSpot, Zoho, etc.) and marketing platforms (Google Analytics, Ads, SEO tools). - Excellent presentation, communication, and facilitation skills. - Ability to design and deliver both in-person and virtual training sessions. - Strong analytical skills with the ability to measure and report training impact. - Certification in training methodologies or learning management systems (LMS) is a plus.

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