Director of Demand Generation

23 hours ago

New Delhi, India Pepper Content Full time

Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key Responsibilities- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns. - Lead SDR team and ensure outbound messaging + cadence efficiency. - Scale inbound via SEO, SEM, LinkedIn, and webinars. - Partner with Content and ABM teams to deliver campaign assets that convert. - Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting). - Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.KPIs- Meetings booked (core metric) - Pipeline contribution (SQLs, Opps created) - SDR performance metrics (connect rates, response rates) - Campaign ROI and CAC efficiencyIdeal Background- 10+ years in B2B SaaS/Enterprise demand gen - Proven track record of owning pipeline targets and building outbound/inbound engines - Experience managing SDRs and multi-channel demand programs

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