Director of Digital Demand

Director of Digital Demand, India Location: Remote (Mumbai)EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values:• Invested Relationships • Fiscal Prudence • Candid ConversationsABOUT EGNYTE Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere. Visit www.egnyte.com for more.About the Role We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.WHAT YOU’LL DO: Digital Performance Strategy & Innovation • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets. • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization. • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage. • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline. Channel Leadership & Optimization • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement. • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes. • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging. • Lead ethical first-party data strategy to enable privacy-first personalization across channels. Planning & Budget Ownership • Lead quarterly and semi-annual planning for all digital demand channels. • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact. • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI. Analytics & Performance Insight • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting. • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion. • Translate data into actionable insights to improve spend efficiency and pipeline contribution. Cross-Functional Leadership • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment. • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy. • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.YOUR QUALIFICATIONS: ✅ Must-Have Experience • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role. • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs. • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization. • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking. • Experience building and scaling AI-enhanced campaigns or tools into workflows. Preferred Qualifications • Prior leadership experience with globally distributed or hybrid marketing teams. • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.) • Demonstrated ability to translate AI and data innovations into real business outcomes. • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.). • Strategic thinker with the agility to experiment, learn fast, and scale what works. Why Join Us? • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges. • Lead and innovate within a global digital demand engine at scale. • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.