Director of Demand Generation

1 week ago

New Delhi, India Pepper Content Full time

Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.Key Responsibilities Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns. Lead SDR team and ensure outbound messaging + cadence efficiency. Scale inbound via SEO, SEM, LinkedIn, and webinars. Partner with Content and ABM teams to deliver campaign assets that convert. Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting). Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.KPIs Meetings booked (core metric) Pipeline contribution (SQLs, Opps created) SDR performance metrics (connect rates, response rates) Campaign ROI and CAC efficiencyIdeal Background 10+ years in B2B SaaS/Enterprise demand gen Proven track record of owning pipeline targets and building outbound/inbound engines Experience managing SDRs and multi-channel demand programs

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