E-commerce Paid Ads Specialist

Job Title: E-commerce Paid Ads Specialist Location:Mumbai, India Experience:4–7 years Employment Type:Full-TimeAbout the Role We are seeking a sharp, data-driven, and creatively strategicE-commerce Paid Ads Specialistto manage and scale advertising acrossAmazon, Flipkart, and emerging Quick Commerce platformsfor a fast-growingCosmetics, Food & Lifestyle brand.The role demands deep expertise in marketplace advertising - understanding algorithms, ad placements, keyword bidding, and conversion funnels across digital retail ecosystems. You’ll be responsible for end-to-end planning, execution, and optimization of paid campaigns that enhance brand visibility, accelerate sales, and drive measurable ROI across online retail touchpoints. This position is ideal for someone who has built brands through data - someone who understands how to position a luxury or premium product in a crowded e-commerce environment and knows how to make every click count.Key Responsibilities 1. Marketplace Advertising Excellence Amazon Advertising: Manage all campaign types -Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. Handle end-to-end setup: keyword research, audience targeting, bid optimization, and negative keyword curation. Regularly audit ASIN-level performance to identify winning SKUs and scale profitable campaigns. Optimize for lower ACoS and higher ROAS through strategic placement, product bundling, and seasonality insights. LeverageBrand Analytics, Category Insights, and Amazon Attributionfor decision-making. Flipkart Ads: Plan and run campaigns usingFlipkart Ads Manageracross Sponsored Listings, Display Ads, and Brand Story formats. Collaborate with category managers to improve visibility and participation in promotional events likeBig Billion DaysandEnd of Season Sales. UseFlipkart Audience Insightsto target high-intent users and optimize for both sales and discoverability. Quick Commerce Platforms (Blinkit, Zepto, Instamart, BigBasket, etc.): Design and execute ads withinQuick Commerce Dashboardsto drive fast conversions and brand visibility. Work with Q-commerce partners to identify placement opportunities -homepage banners, category highlights, sponsored product slots, and hero tiles. Analyze metrics like click-through rates, conversion percentages, and average order values for each Q-commerce partner. Develop short-burst campaign strategies for new product launches and flash sales to capture impulse-driven consumers.2. Strategic Campaign Planning & Optimization Develop annual and quarterly paid media plans aligned with overall sales and marketing goals. Conduct competitive benchmarking to identify whitespace opportunities on each marketplace. Create and testA/B ad creatives , keyword sets, and landing pages to identify high-performing combinations. Use automation and smart bidding strategies where applicable to improve efficiency. Ensure campaigns adhere to brand tone and positioning while remaining performance-focused.3. Data Analytics, Insights & Reporting Maintain a comprehensive performance tracker for every platform, category, and campaign type. Analyze metrics such as CTR, CPC, CPA, ROAS, TACoS, and organic lift post-campaign. Present actionable insights with visual dashboards to senior management. Suggest product or pricing adjustments based on ad performance data.4. Collaboration & Cross-Functional Impact Partner closely withE-commerce, Brand, and Creative teamsto ensure that all campaigns align with product positioning and seasonality. Work withcontent teamsfor ad copy and visual optimization, ensuring the message resonates with luxury consumers. Coordinate withoperations and inventoryteams to ensure high-performing products are always in stock for ad scaling.What We’re Looking For 4–7 years of proven experience inE-commerce Paid Ads Management , with a strong focus onAmazon Advertising Console, Flipkart Ads, and Quick Commerce platforms. Hands-on experience withkeyword research tools ,bid optimization , andcampaign automation . Solid understanding ofmarketplace analytics dashboards(Helium10, DataHawk, Pacvue, etc.) is a plus. Ability to interpret performance data into clear growth strategies. Experience with premium or lifestyle consumer categories such ascosmetics, skincare, nutrition, or gourmet foods. Excellent communication and presentation skills - comfortable working in fast-paced brand environments.Why This Role Matters You will be the performance engine of the brand’s e-commerce ecosystem - turning visibility into velocity. You’ll drive conversions, discoverability, and revenue across platforms that shape modern consumer behavior - from thescroll-to-buy journey on Amazontoinstant gratification moments on Blinkit or Zepto. This is an opportunity to work with a high-growth, premium lifestyle brand that believes in data-inspired creativity and meaningful performance marketing.