
Paid Ads Specialist-Google/Meta Ads
20 hours ago
Job description:
Job Title: Paid Ads Specialist – Google & Meta Ads
Location: Dwarka Sec-12, Delhi (Delhi candidates preferred)
Experience: 3–6 years
About the Role
We are seeking an experienced Paid Ads Specialist with strong expertise in Google Ads & Meta Ads to drive high-performing lead generation and e-commerce campaigns. The ideal candidate should be data-driven, results-oriented, and have experience managing both domestic and international projects.
Key Responsibilities
- Plan, manage & optimize Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram) campaigns.
- Develop strategies to maximize ROAS, CTR, and conversions across paid channels.
- Conduct keyword research, audience targeting & competitor analysis.
- Implement A/B testing for creatives, ad copies & landing pages.
- Manage campaign budgets effectively and ensure cost efficiency.
- Track, analyse & report campaign performance using Google Analytics, Tag Manager & Ads Manager.
- Stay up to date with industry trends, algorithm updates & platform best practices.
- Collaborate with creative & content teams for impactful ad creatives.
Requirements
3–6 years of proven experience in Google Ads & Meta Ads campaign management
Strong background in lead generation & e-commerce campaigns
Experience working with a digital marketing agency (mandatory)
Experience in managing international projects & clients
Proficiency with Google Analytics, Tag Manager, Data Studio & Meta Ads Manager
Strong analytical, problem-solving & reporting skills
Google Ads / Meta Blueprint Certification (preferred)
Job Types: Full-time, Permanent
Work Location: In person
Job Types: Full-time, Permanent
Pay: Up to ₹60,000.00 per month
Work Location: In person
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