
Meta Ads Specialist – Search Arbitrage
11 hours ago
Job Title : Meta Ads Specialist – Search Arbitrage
Job Location : Shalimar Bagh
About Plumm Ads:
Plumm Ads is a performance marketing and business intelligence firm, founded in the U.S. and now
based in India. We help e-commerce brands worldwide boost sales, drive growth, and enhance
visibility through data-driven strategies and impactful digital campaigns. Our mission is to empower
small and mid-sized businesses with the insights and tools needed to scale effectively in a competitive
digital landscape.
Work Arrangement :
- Full time Role
- Work From Office (Monday- Friday)
- Saturdays - Work From Home
Job Description:
At "Plumm Ads", we're searching for a skilled PPC Specialist in Google Ads to join our
dynamic team in Delhi. In this role, you will play a crucial part in driving efficiency and
maximizing ROI through the creation, management, and expansion of search arbitrage
campaigns across various platforms.
Key Responsibilities:
- Plan, launch, and optimize search arbitrage campaigns on Meta Ads.
- Conduct audience/competitor research and identify arbitrage opportunities.
- Scale profitable campaigns with efficient budget allocation and bidding strategies.
- Run A/B tests on creatives, placements, and landing pages.
- Analyze performance data and implement strategic optimizations.
- Maintain daily profitability and ensure campaign efficiency.
- Collaborate with creative, analytics, and dev teams for funnel optimization.
- Track key KPIs and provide performance reports.
Requirements :
- 2–5 years of Meta Ads experience (Search Arbitrage).
- Proficient in Meta Ads Manager, Events Manager, Pixel setup, and audience building.
- Strong analytical skills; proficient with Excel/Google Sheets, Google Analytics.
- Excellent understanding of bidding strategies, attribution models, and funnel performance.
Perks:
- A culture that values freedom, creativity, and meaningful contributions.
- Collaboration with a diverse, international team of professionals.
- Clear opportunities for professional growth and advancement.
- Performance-based recognition and bonuses.
- Autonomy to lead projects.
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