Meta Ads Specialist – Search Arbitrage

10 hours ago

Delhi, Delhi, India Plumm Ads Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title : Meta Ads Specialist – Search Arbitrage

Job Location : Shalimar Bagh

About Plumm Ads:

Plumm Ads is a performance marketing and business intelligence firm, founded in the U.S. and now

based in India. We help e-commerce brands worldwide boost sales, drive growth, and enhance

visibility through data-driven strategies and impactful digital campaigns. Our mission is to empower

small and mid-sized businesses with the insights and tools needed to scale effectively in a competitive

digital landscape.

Work Arrangement :

  • Full time Role
  • Work From Office (Monday- Friday)
  • Saturdays - Work From Home

Job Description:

At "Plumm Ads", we're searching for a skilled PPC Specialist in Google Ads to join our

dynamic team in Delhi. In this role, you will play a crucial part in driving efficiency and

maximizing ROI through the creation, management, and expansion of search arbitrage

campaigns across various platforms.

Key Responsibilities:

  • Plan, launch, and optimize search arbitrage campaigns on Meta Ads.
  • Conduct audience/competitor research and identify arbitrage opportunities.
  • Scale profitable campaigns with efficient budget allocation and bidding strategies.
  • Run A/B tests on creatives, placements, and landing pages.
  • Analyze performance data and implement strategic optimizations.
  • Maintain daily profitability and ensure campaign efficiency.
  • Collaborate with creative, analytics, and dev teams for funnel optimization.
  • Track key KPIs and provide performance reports.

Requirements :

  • 2–5 years of Meta Ads experience (Search Arbitrage).
  • Proficient in Meta Ads Manager, Events Manager, Pixel setup, and audience building.
  • Strong analytical skills; proficient with Excel/Google Sheets, Google Analytics.
  • Excellent understanding of bidding strategies, attribution models, and funnel performance.

Perks:

  • A culture that values freedom, creativity, and meaningful contributions.
  • Collaboration with a diverse, international team of professionals.
  • Clear opportunities for professional growth and advancement.
  • Performance-based recognition and bonuses.
  • Autonomy to lead projects.

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