Social Media Specialist-Meta Ads

2 days ago


Delhi, Delhi, India DigitallyTop Full time ₹ 4,80,000 per year

Job Title: Social Media Specialist – Meta Ads

Location: Dwarka Sec-12, Delhi (Delhi candidates preferred)

Experience: 3+years

About the Role

We are seeking a skilled Social Media Specialist (Meta Ads) to manage, optimize, and scale paid advertising campaigns across Facebook & Instagram. The ideal candidate will have proven experience in lead generation, e-commerce growth, and ROI-focused ad campaigns.

Key Responsibilities

  • Plan, execute & optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales.
  • Conduct audience research, targeting, and retargeting strategies to maximize performance.
  • Develop A/B testing strategies for creatives, ad copies, and landing pages.
  • Monitor campaign performance & provide regular reports on KPIs, ROAS, and conversions.
  • Collaborate with the creative & content team to produce engaging ad creatives.
  • Stay updated with the latest Meta Ads trends, policies & best practices.

Requirements

3+ years of hands-on experience in Meta Ads campaign management

Proven track record of running lead generation & e-commerce campaigns

Strong analytical & reporting skills (Google Analytics, Meta Ads Manager)

Knowledge of funnel creation, retargeting & conversion optimization

Experience in working with a digital marketing agency (must have)

Experience in managing international projects & clients

Ability to manage multiple campaigns & budgets efficiently

Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person



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