Social Media Specialist-Meta Ads
2 days ago
Job Title: Social Media Specialist – Meta Ads
Location: Dwarka Sec-12, Delhi (Delhi candidates preferred)
Experience: 3+years
About the Role
We are seeking a skilled Social Media Specialist (Meta Ads) to manage, optimize, and scale paid advertising campaigns across Facebook & Instagram. The ideal candidate will have proven experience in lead generation, e-commerce growth, and ROI-focused ad campaigns.
Key Responsibilities
- Plan, execute & optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales.
- Conduct audience research, targeting, and retargeting strategies to maximize performance.
- Develop A/B testing strategies for creatives, ad copies, and landing pages.
- Monitor campaign performance & provide regular reports on KPIs, ROAS, and conversions.
- Collaborate with the creative & content team to produce engaging ad creatives.
- Stay updated with the latest Meta Ads trends, policies & best practices.
Requirements
3+ years of hands-on experience in Meta Ads campaign management
Proven track record of running lead generation & e-commerce campaigns
Strong analytical & reporting skills (Google Analytics, Meta Ads Manager)
Knowledge of funnel creation, retargeting & conversion optimization
Experience in working with a digital marketing agency (must have)
Experience in managing international projects & clients
Ability to manage multiple campaigns & budgets efficiently
Job Types: Full-time, Permanent
Pay: Up to ₹40,000.00 per month
Work Location: In person
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