Head of Mobile- Affiliate Marketing

4 weeks ago

Tiruppur, India Litadz Media Full time

At Litadzmedia, we are a dynamic and fast-growing company in the  digital advertising sector, committed to providing top-tier mobile solutions. Our mission is to innovate and lead through cutting-edge mobile apps and services that delight users worldwide. We are looking for an experienced and highly motivated Head of Mobile Affiliate Marketing to join our team and drive the success of our mobile marketing initiatives.


Key Responsibilities:


  • Develop & Execute Strategy: Create and implement comprehensive mobile affiliate marketing strategies to drive user acquisition, engagement, and revenue growth across our mobile apps.
  • Affiliate Network Management: Identify, recruit, and manage high-performing affiliate partners globally, focusing on both existing and new channels.
  • Campaign Optimization: Oversee and optimize affiliate campaigns, ensuring they meet KPIs such as installs, conversions, and ROI. Use A/B testing, analytics, and data-driven insights to continuously improve campaign performance.
  • Performance Analysis: Monitor and analyze affiliate program performance, including affiliate performance metrics, traffic sources, and conversion rates. Report on key performance indicators and suggest actionable strategies for improvement.
  • Partner Relations: Build strong relationships with top affiliates, providing them with support, resources, and guidance to help them achieve optimal performance.
  • Budget & P&L Management: Oversee the affiliate marketing budget, ensuring effective allocation and maximizing ROI on affiliate partnerships.
  • Cross-Functional Collaboration: Work closely with product, marketing, data analytics, and creative teams to align affiliate marketing efforts with broader business objectives and campaigns.
  • Compliance & Risk Management: Ensure all affiliate marketing activities comply with industry regulations, brand guidelines, and legal requirements.
  • Market Research & Trend Analysis: Stay up to date with the latest trends in mobile marketing and affiliate strategies, bringing innovative ideas to the table to improve campaign effectiveness and affiliate relations.


Qualifications:


  • ExpMinimum of 3-5 years of experience in mobile affiliate marketing, with at least 1-3 years in a leadership or managerial role.
  • Demonstrated success in driving mobile app user acquisition, engagement, and revenue through affiliate programs.
  • Strong analytical mindset with the ability to interpret data, create reports, and make data-driven decisions to optimize campaigns.
  • Excellent leadership skills with experience managing cross-functional teams and fostering a collaborative work environment.
  • Exceptional verbal and written communication skills, with the ability to manage and nurture relationships with external partners.
  • Proficiency with mobile marketing tools, affiliate networks, tracking software, and analytics platforms (e.g., Google Analytics, Adjust, AppsFlyer, etc.).
  • Ability to thrive in a fast-paced, dynamic environment, with a proactive approach to problem-solving and decision-making.


Preferred Qualifications:


  • Experience in the gaming, entertainment, or mobile app industry is a plus.
  • Knowledge of various affiliate marketing models (CPA, CPL, CPI, etc.).
  • Understanding of SEO, SEM, and paid media strategies.


Why Join Us?


  • Innovative Culture: Be part of a forward-thinking company that encourages creativity and innovative solutions.
  • Competitive Salary & Benefits: Enjoy a comprehensive compensation package with performance bonuses, health benefits, and other perks.
  • Career Growth: As we expand, there will be ample opportunities for professional development and career advancement.
  • Collaborative Environment: Work with a passionate and dedicated team of professionals in an open and dynamic work culture.


How to Apply:


Please send your resume, along with a cover letter detailing your experience and qualifications for the Head of Mobile Affiliate Marketing position, to hr@litadzmedia.in. We look forward to hearing from you

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