Inbound Marketing Specialist

3 weeks ago

Tiruppur, India FirstPrinciples Growth Full time

About FP Growth


FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.



Meet your Team Members


  • Matt Umbriac, Partner and Head of Client Services
  • Pushkar Sinha, Partner and Head of Client Operations
  • Ameet Mehta, Partner and Head of Growth


About the role:


We are looking for someone with a strong understanding of on-page and off-page optimization, technical SEO, keyword research, and CRM management. Proficiency with tools like Google Analytics, Search Console, SEMrush, and Ahrefs is preferred.


You will be responsible for creating and implementing SEO strategies, conducting SEO audits, analyzing website traffic, and staying current on SEO trends and best practices. Collaboration with other departments and stakeholders will be essential, along with project management, communication, and data analysis skills. If you possess some or all of these qualifications and are eager to learn and grow in this field, we encourage you to apply. Performance reports, identification of areas for improvement, and suggestions for future campaigns will also be expected.


Responsibilities

  • Conducting in-depth keyword research, competitive analysis, and website audits to inform SEO tactics.
  • Implementing comprehensive SEO strategies to drive online visibility, traffic, and conversions for clients.
  • Collaborating with other departments, such as Content, UX/UI, and Development, to ensure website optimization.
  • Up to date with the latest SEO trends, algorithm updates, and best practices.
  • Using data-driven insights to monitor and report on campaign performance, identify areas of improvement, and make recommendations for future campaigns.
  • Ensuring all SEO efforts comply with ethical and white hat SEO practices.
  • Communicating clearly and effectively with clients and internal teams to ensure all SEO efforts align with business objectives and deadlines are met.

Desired Skills


Technical Skills


  • Expertise in using project management tools such as Basecamp, Google Docs, and other tools to communicate and work effectively in a remote environment.
  • Experience with keywords software such as SEMRush and Ahrefs is critical to this role.


Soft Skills


  • Deep expertise in on-page and off-page SEO
  • 4-7 Years of experience in SEO 
  • A degree in mass communication 
  • Experience working in Marketing Agencies


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