SaaS Lead Generation Leader
3 weeks ago
About Analytics Model
At Analytics Model, we’re at the forefront of BI analytics, offering AI-powered solutions that redefine how businesses leverage their data. Our advanced platform provides personalized experiences, real-time insights, and customizable dashboards that drive growth, streamline data management, and maximize opportunities—all through a seamless, intuitive interface.
About the Role
Analytics Model is seeking a dynamic and results-oriented SaaS Lead Generation Leader to fuel our growth through strategic lead generation efforts. In this role, you’ll be instrumental in building a robust pipeline of qualified leads by leveraging affiliate marketing, influencer partnerships, cold email outreach, and other innovative SaaS marketing strategies.
As the Lead Generation Leader, you’ll work closely with our founding team and key stakeholders to develop and execute high-impact campaigns that resonate with our target audience. You’ll create and manage affiliate programs, engage influencers, design effective email campaigns, and drive overall lead-generation efforts to secure valuable opportunities in the SaaS market.
Key Responsibilities
- Develop and implement comprehensive lead generation strategies that include affiliate, influencer, and cold email outreach initiatives.
- Create, manage, and optimize affiliate programs to increase brand visibility and drive high-quality leads.
- Identify and collaborate with influencers to promote Analytics Model within relevant markets.
- Design and execute effective cold email and outreach campaigns to engage prospective clients.
- Generate qualified leads and nurture relationships with prospects through various channels.
- Work closely with marketing and sales teams to align lead-generation efforts with broader business objectives.
- Track and analyze performance metrics, optimizing strategies based on data-driven insights.
- Ensure all outreach activities are recorded accurately in our CRM.
Skills and Experience Required
- 3+ years of experience in lead generation, with a focus on SaaS.
- Demonstrated experience with affiliate marketing and influencer partnerships.
- Expertise in cold email outreach and crafting targeted email campaigns.
- Strong understanding of SaaS and analytics platforms (BI knowledge is a plus).
- Proven track record of creating high-quality leads through innovative marketing campaigns.
- Excellent communication skills with a knack for persuasive storytelling.
- Highly organized, self-motivated, and comfortable working in a remote environment.
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