FatakPay Digital

5 hours ago

Mumbai, India FatakPay Digital Pvt. Ltd. Full time

About the job:Performance Marketer - Personal LoanIntroduction: Fatakpay is a leading fintech firm based in Mumbai, dedicated to serving the underserved workforce by providing instant loans and credit lines. Our user acquisition strategy spans across Google, Facebook, Meta, P&L, and other acquisition channels, and we are now looking to scale our efforts 10X.We are hiring a Senior Performance Marketer to drive customer acquisition, optimize CAC, and manage vendors & agencies for paid campaigns. This role requires a data-driven expert with hands-on experience in performance marketing, A/B testing, attribution modeling, and media buying tools like AppsFlyer.Role Overview:- The Senior Performance Marketer will be responsible for strategizing, executing, and scaling paid marketing campaigns to maximize user acquisition at an optimized cost.- This individual will manage relationships with external agencies, oversee paid campaigns, and work on campaign optimization, performance analytics, and automation strategies.Key Responsibilities:- Develop and execute data-driven user acquisition strategies across Google, Meta, affiliates, and programmatic channels.- Optimize CAC (Customer Acquisition Cost) while scaling campaigns effectively. - Manage end-to-end media buying across various channels and platforms. - Oversee performance metrics such as CTR, CR%, ROAS, LTV, and attribution models to improve efficiency.- Lead A/B testing experiments for creatives, audience segmentation, landing pages, and campaign structures.- Work extensively with AppsFlyer and other MMPs (Mobile Measurement Partners) to analyze attribution data.- Collaborate with product, data, and growth teams to align acquisition strategies with business objectives.- Work with agencies and vendors to execute large-scale marketing campaigns and optimize performance.- Automate and optimize campaign reporting dashboards using tools like Google Analytics, Looker Studio, and Excel.Core KPIs for Success - 10X scale in user acquisition while maintaining optimized CAC. - Improvement in conversion rates and ROAS across paid channels. - Strong attribution modeling and data-driven decision-making. - Successful execution of A/B tests leading to improved campaign performance. - Seamless collaboration with agencies, vendors, and internal teams.Who You Are?- 2-3 years of experience in performance marketing with a strong focus on user acquisition and digital growth.- Expertise in Google Ads, Facebook Ads, Meta Ads, affiliate networks, and programmatic advertising. - Hands-on experience with AppsFlyer (or other MMPs), Google Analytics, Looker Studio, and Excel.- Strong analytical skills with a proven track record of optimizing CAC, LTV, and retention.- Experience in A/B testing, audience segmentation, and funnel optimization.- Prior experience in a performance marketing agency like iProspect, Performics, or similar is highly preferred.- If you're looking to drive 10X growth in a fast-paced fintech environment, apply now (ref:iimjobs.com)

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