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Digital Marketing Specialist

2 months ago

Mumbai, India Skyline BDC Full time

Join our dynamic team at Skyline BDC as a Digital Marketing Specialist with 3-5 years of experience. As a Digital Marketing Specialist, you will play a pivotal role in driving strategic initiatives that enhance brand positioning and drive business growth.

 

Responsibilities:

  • Create and execute digital marketing strategies using channels like SEO, PPC, social media, email, and content marketing.
  • Plan and execute digital campaigns from start to finish, including campaign setup, monitoring, optimization, and performance reporting.
  • Conduct thorough market research and competitive analysis to identify trends and opportunities for client growth and improvement.
  • Create engaging and compelling content for digital platforms that align with client objectives and resonate with target audiences.
  • Collaborate closely with cross-functional teams including creative and account management ensure campaigns meet client expectations.
  • Stay updated on digital marketing trends and apply new strategies to enhance campaign performance.

 

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Expertise in digital marketing channels and tools such as Google Analytics, Google Ads, Facebook Business Manager, Ads.
  • Strong analytical skills and data-driven mindset, with the ability to interpret metrics and translate them into actionable insights and recommendations.
  • Excellent communication and presentation skills.
  • Knowledge of new-age AI tools.


Why Join Us:

  • Exciting opportunity to shape the future of content creation in a fast-paced, innovative environment.
  • Hybrid work model that offers flexibility and work-life balance.
  • 5 days working.