Ratnadeep Retail

Description:Role - Branding Manager FMCG (New Product Launches)Key Responsibilities:Brand Strategy & Positioning:- Develop and refine the brands positioning, value proposition, and messaging framework aligned with business goals.- Translate the brand vision into a comprehensive brand strategy across all customer touchpoints.- Lead brand architecture decisions and ensure brand consistency across product lines and business units.New Product Launch Management:- Manage end-to-end branding for new product introductions (NPI) including packaging, naming, brand architecture, launch communication, and retail support.- Develop go-to-market strategies including ATL, BTL, digital, shopper marketing, and in-store visibility.- Monitor post-launch performance, consumer feedback, and brand health KPIs to drive continuous improvement.Brand Identity & Creative Oversight:- Oversee the development and application of brand guidelines, including visual identity, tone of voice, and brand assets.- Collaborate with design, content, and external agencies to produce high-quality brand materials (ads, packaging, digital content, etc.).- Manage brand launches, rebranding initiatives, and refreshes.Campaign & Communication Management:- Plan and execute integrated brand campaigns across digital, print, social media, and traditional media platforms.- Partner with the PR and content teams to ensure cohesive messaging and storytelling.- Monitor competitor branding and market trends to identify differentiation opportunities.Consumer & Market Insights:- Conduct brand health tracking, market research, and customer feedback analysis to guide branding decisions.- Use insights to optimize brand experience and customer engagement strategies.Collaboration & Leadership:- Work closely with cross-functional teams including Product, Buying & Merchandising, Customer Experience, and Digital Marketing to align on brand initiatives.- Manage relationships with branding agencies, consultants, and creative vendors.Key Skills & Competencies:- FMCG-Specific Branding Skills- New Product Launch Execution- Consumer-Centric Brand Development- Category Management Understanding- Speed-to-Market Agility- Shopper and Trade Marketing Coordination- Packaging & Labeling Expertise- Brand Activation (In-store & Digital) (ref:iimjobs.com)