CRM Analytics Lead

3 months ago

Bengaluru, India nhrms Full time

Job Description :

We are seeking an experienced CRM Analytics Lead to guide and manage CRM Analytics (CRMA) projects. The ideal candidate will have a strong background in Salesforce CRM Analytics (formerly known as Wave/Einstein Analytics) and a deep understanding of dashboard creation, data manipulation, and SAQL.


This role involves leading discussions with stakeholders, designing and implementing CRMA solutions, and providing consultative guidance to ensure alignment with Salesforce and industry best practices. The candidate will also be responsible for mentoring junior team members and ensuring the delivery of high-quality analytics solutions.

Key Responsibilities :


Business Requirements and Stakeholder Management :


- Lead discussions with customer stakeholders to gather and groom business requirements related to CRM Analytics.


- Work closely with Technical Product Owners (TPOs) and Solution Architects (SAs) to collect necessary information for delivering CRMA user stories.


Dashboard Development and Iteration :


- Design and build dashboards in Salesforce CRM Analytics, ensuring they meet business requirements and industry standards.


- Demo dashboards to business stakeholders, collect feedback, and iterate on the design and functionality to achieve the desired outcome.


Technical and Architectural Leadership :


- Lead the design and implementation of the technical and architectural aspects of CRMA solutions.


- Ensure the final solutions align with Salesforce and industry best Guidance and Team Support :


- Provide consultative guidance to the CRMA team on solution and delivery options.


- Address and answer specific business and technical questions from the team, ensuring clarity and direction.


Data Management and SAQL Expertise :


- Build Dataflow/Recipe for data preparation and perform configuration or coding of dashboards within the Salesforce Analytics platform.


- Use SAQL effectively for data extraction, manipulation, and and Validation :


- Clearly and succinctly communicate findings, insights, and recommendations to customers.


- Employ proper verification and validation techniques to ensure data accuracy and integrity.


Mentorship and Team Development :


- Mentor and coach junior members of the team, providing guidance and support to help them grow in their roles.


Qualifications :


- Bachelor's degree in Computer Science, Information Systems, Business, or a related field.


- Extensive experience with Salesforce CRM Analytics (formerly Wave/Einstein Analytics).


- Proven experience in creating dashboards, datasets, and lenses in Salesforce CRM Analytics.


- Strong proficiency in SAQL and experience using it within Salesforce CRM Analytics.


- Experience with Business Intelligence tools like Tableau CRM is an added advantage.


- Solid knowledge of data extraction, manipulation, and preparation within Salesforce Analytics.


- Experience in building Dataflow/Recipe for data preparation.


- Strong communication skills with the ability to present complex information to stakeholders in a clear and concise manner.


- Experience leading and mentoring junior team members.


Preferred Skills :


- Salesforce certifications related to CRM Analytics.


- Experience with Agile development methodologies.


- Strong problem-solving skills and attention to detail.


- Ability to work independently and as part of a team.


(ref:hirist.tech)

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