ValueLabs - Sales Content Strategist
3 weeks ago
ValueLabs is hiring for Sales Content Strategist.
Experience : 3-5 Years.
Work Location : Hyderabad.
Notice Period : Immediate joiner.
Qualifications :
- Must Have Bachelor's/ PG degree in marketing, Communications.
- 3+ years of experience in sales content creation, email marketing.
- Prior experience with IT services and product firms.
- About the Role We are looking for a Content Strategist with expertise in Product Engineering and IT Services B2B Sales.
- The ideal candidate will have a strong background in creating sales email drafts, solution briefs, whitepapers, case studies, and one-pagers tailored for ISV and Enterprise accounts.
- They will work closely with Sales, LeadGen Managers, Practice Heads, Delivery Heads, and Marketing to craft high-impact, industry-specific messaging that resonates with enterprise decision-makers.
Key Responsibilities.
- Sales Email & Messaging: Develop industry-specific and role-based sales email templates for ISV and Enterprise accounts.
- Optimize messaging for engagement, response rates, and conversion.
- Collaborate with Sales, LeadGen Managers, Practice Heads, Delivery Heads, and Marketing teams to refine outbound messaging and ensure alignment with ValueLabs'.
- Product Engineering and IT Services capabilities.
- Sales Collateral Development: Create sales email drafts, solution briefs, whitepapers, case studies, and one-pagers tailored for Product Engineering and IT Services B2B sales.
- Develop pitch decks and customer-facing presentations aligned with ValueLabs' offerings.
- Work closely with pre-sales, practice, and delivery teams to translate technical solutions into business-driven value propositions.
- ISV & Enterprise Accounts Focus: For ISVs: Develop messaging that resonates with FinTech, HealthTech, InsureTech, and BenefitsTech, emphasizing product engineering excellence.
- For Enterprise Accounts: Tailor sales content for industries such as Retail, Manufacturing, BFSI, Utilities, and others, highlighting IT services-driven transformation.
- Ensure differentiation in messaging based on industry-specific pain points and business challenges.
- Pre-Sales & Solutions Content (Preferred Experience): Partner with pre-sales, practice, and delivery teams to structure proposals, RFP responses, and solution playbooks.
- Convert complex technical offerings related to Product Engineering and IT Services into business value-driven narratives.
- Align all content with ValueLabs' AI-powered solutions and technology services.
- Ideal Candidate Profile 3-5 years of experience in B2B content writing, sales enablement, or pre-sales content creation.
- Strong expertise in crafting high-converting sales emails for C-level and senior decision-makers.
- Experience in Product Engineering and IT Services B2B Sales, with a deep understanding of how to position engineering excellence and technology-driven business impact.
- Ability to simplify technical and industry-specific solutions into compelling sales narratives.
- Experience working with ISV (FinTech, HealthTech, InsureTech, BenefitsTech) and Enterprise accounts.
- Collaborates effectively with Sales, LeadGen Managers, Practice Heads, Delivery Heads, and Marketing.
- Preferred Qualifications Experience in B2B SaaS, IT services, AI/automation, or enterprise software industries.
- Prior role in pre-sales, sales enablement, or industry-specific content strategy.
- Understanding of email marketing best practices and content performance analytics.
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