Augnito - Performance Marketing Manager

Function: Marketing. About Us: Augnito is the next gen Voice AI powering the healthcare industry. Augnito empowers medical professionals and streamlined clinical workflows with cloud-based, AI speech recognition that offers ergonomic data entry with 99% accuracy, without the need for voice profile training, from any device, anywhere. From the outset, Augnito was built in close partnership with clinicians, using human-centered design, to create an AI natural language processing engine to fit your needs - not the other way around. As a result, Augnito offers excellent support for a wide variety of clinical vocabulary and workflows and can halve your clinical reporting and admin time, increase revenue, prevent physician burnout, eliminate transcription waiting delays, and enable you to focus your energy on patient care - not documentation. Augnito is currently deployed at 300+ hospitals and health systems and has a growing presence in 20+ countries, including the US, UK, and Canada. About the role: We are expanding rapidly and looking for a Performance Marketing Manager who can build and scale multi-region acquisition engines, optimize revenue funnels, and drive predictable growth across international markets. This is a high-ownership role where you will architect global paid strategy, manage multi-region budgets, and collaborate closely with sales and product teams. What You Will Lead: Global Acquisition Strategy & Execution. - Build and execute performance marketing strategies across India, UK, Middle East, US, Africa & APAC. - Customize campaigns by region to match healthcare market maturity, personas, and platform trends. - Manage full-funnel acquisition for trials, demos, POCs, and paid conversions. Multi-Region Paid Media Management. - Run paid campaigns across Google, LinkedIn, Meta, YouTube, programmatic platforms. - Own regional budgets with clear CAC, CPL, CPA, and pipeline-generation targets. - Scale successful channels and test new ones across mature and emerging markets. - Build persona-specific targeting for clinicians, hospitals, CIOs, radiologists, and specialists. CRM & Automation (Global Nurture). - Build global nurture sequences for different funnels (inbound, outbound, partner-led). - Optimize automation flows across HubSpot. - Personalize messaging by geography and buyer persona. Funnel, Attribution & Conversion Optimization. - Continuously improve landing pages for each region with A/B tests. - Optimize conversion rates from first click - MQL - SQL - demo - activation. - Use advanced attribution models (multi-touch, data-driven, first/last touch). - Collaborate with global growth teams to improve funnel drop-offs. Creative Strategy for Global Markets. - Work with content, and design team to produce localized creatives. - Craft high-impact global ad copies, video briefs, banners & doctor-led content.- Build weekly dashboards for CAC, LTV, channel performance, and market-level ROI. - Provide insights to leadership for expansion planning and GTM models. - Conduct deep-dive analyses on global cohorts and growth opportunities. What You Bring. - 4-6 years in performance marketing, preferably in SaaS/B2B/healthcare/tech. - Proven experience running campaigns in multiple regions (India + at least one international market). Augnito will not tolerate any act of discrimination in the workplace including but not limited to Gender, Gender identity, National or ethnic origins, Marital or Domestic Partnership status, Pregnancy Status, Carer's responsibilities, Sexual orientation, Race, Color, Religious belief, Disability, Age, Any other grounds of discrimination. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Augnito will be based on merit, qualifications, and abilities. Our objective is to attract job applications and applications for development from the best possible candidates and to retain the best people. In accordance with Augnito's data retention policy, candidate details are retained in our database for a period of five years. This allows us to reach out to candidates in the future for any relevant opportunities within the organization. (ref:iimjobs.com)