Mirae Assets Sharekhan

3 days ago

Mumbai, India Mirae Asset Sharekhan Full time

Direct Responsibilities1.Day-to-Day MarTech Operations- Manage the daily use and performance of MarTech platforms (CRM, marketing automation, email platforms, CMS, analytics tools, etc.).- Ensure all tools are functioning properly, campaigns are deployed on time, and data flows correctly between systems.- Troubleshoot and resolve operational issues in collaboration with IT or vendors when necessary.- Maintain system hygiene - updating data, user permissions, workflows, and integrations regularly.2. Campaign Execution Support- Collaborate with the marketing team to set up and execute campaigns, including email automation, customer journeys, lead scoring, and segmentation.- Translate marketing strategies into technical execution plans across the MarTech ecosystem.- Test, monitor, and optimize campaigns to ensure proper functionality and accurate performance tracking.- Manage audience lists, tagging, tracking pixels, and campaign data integrations.3. Data Management & Reporting- Ensure data integrity and consistency across all marketing systems (CRM, automation, analytics, etc.).- Manage and optimize data capture, synchronization, and enrichment processes.- Develop and maintain dashboards and reports to track marketing KPIs and campaign performance.- Provide actionable insights to marketing and business leaders for decision-making.4. Process Optimization & System Enhancement- Identify opportunities to improve operational efficiency through automation, better workflows, or tool optimization.- Work with business stakeholders to gather requirements and translate them into system or process enhancements.- Coordinate with IT or external vendors for technical updates or integration improvements.- Document processes, configurations, and workflows to maintain operational clarity.5. Stakeholder Collaboration- Act as the bridge between marketing, sales, and IT to ensure smooth system alignment and cross-functional collaboration.- Train and support marketing users on best practices for using MarTech platforms.- Ensure all MarTech operations comply with data privacy regulations and internal governance policies.6. Vendor & Tool Management- Serve as the primary business contact for MarTech vendors and service providers.- Monitor contract performance, renewals, and service-level agreements (SLAs).- Evaluate new tools or add-ons that can enhance marketing performance and align with business needs. (ref:iimjobs.com)

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