Mirae Assets Sharekhan

3 days ago


Mumbai, India Mirae Asset Sharekhan Full time

Direct Responsibilities- Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education and Life Insurance.- Plan, strategize and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments.- Collaborate with product, marketing, analytics and technology teams to design and implement targeted digital campaigns & integrating it with lead management system for closure.- Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes.- Ensure all campaigns align with brand, compliance, and regulatory guidelines.- Leverage automation tools and analytics to personalize client communication and improve campaign efficiency.- Identify new opportunities to digitally position offline products and enhance their customer reach.Contributing Responsibilities:- Support the development and execution of digital engagement strategies to enhance product visibility and client experience.- Collaborate with cross-functional teams and vendors for campaign planning and execution.- Partner with the analytics team to track performance, analyze results, and refine targeting.- Conduct market and competitor analysis to identify new opportunities for digital engagement.- Provide campaign performance insights and recommendations to improve effectiveness and ROI. - Innovating new methods to digitally position non-online products and streamline customer journeys. Product focused planned report and status update every week to the respected teams.- Driving and tracking of Lead gen conversion of numbers for each product - Provide feedback and insights to optimize digital program effectiveness (ref:iimjobs.com)



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