VerbaFlo - Head - Growth

18 hours ago

Gurugram, India Verbaflo Full time

About VerbaFlo.aiVerbaFlo.ai is a fast-growing AI SaaS startup revolutionising how businesses leverage AI-powered solutions. As a part of our dynamic team, you'll work alongside industry leaders and visionaries to drive innovation and execution across multiple functions.Role OverviewWe are looking for a dynamic and performance-driven Growth Head to lead our Paid & Visible Marketing charter. This role will drive customer acquisition, user engagement, visibility, and top-of-funnel growth through paid campaigns, brand visibility initiatives, funnel optimisation, and data-backed experimentation. You will own our growth engine end-to-end, ensuring scalable, predictable, and high-quality lead class="">Performance & Paid Marketing- Own paid search, LinkedIn, retargeting, selective programmatic/YouTube, SEO, and CRO.- Deliver qualified pipeline at efficient CAC and payback targets.- Govern budgets, scale proven channels, and optimise for SQL/SQO-driven outcomes.Funnel, Lifecycle & Sales Alignment- Drive full-funnel performance: MQL > SQL > SQO > Revenue.- Lead lifecycle automation (email, in-app) and ensure timely Sales handoff and & Creative- Run a structured experimentation programme across audiences, creatives, offers, and landing pages.- Oversee creative development for paid channels with clear ICP- and outcome-led messaging.Attribution, Data & Reporting- Own analytics, attribution, and offline conversion performance.- Publish weekly and monthly visibility into pipeline, CAC/payback, and channel contribution.Governance & Compliance- Ensure platform and regional compliance (GDPR/PECR, consent requirements, ad policy).- Maintain standards across UTM taxonomy, tracking, tagging, and measurement Build and lead a high-performing growth team (paid acquisition, lifecycle/CRO, ops, creative).- Operate in IST while managing campaigns in US/UK/EU buyer-local 6-8 years of experience in growth/paid marketing roles within fast-paced startups or digital-first businesses.- Strong understanding of performance metrics, funnel optimisation, and analytical tools (GA4, Mixpanel, Amplitude, HubSpot, etc.).- Experience running multi-crore marketing budgets with proven ROI.- Strong creative intuition paired with data-led decision making.- Strong expertise in paid search, LinkedIn, lifecycle, CRO, and pipeline-driven optimisation.- Fluent with attribution, analytics tools, and revenue-centric metrics.- Experience managing six-figure monthly budgets with disciplined experimentation.- Ability to balance strategy, execution, and cross-functional alignment.Nice to Have- Experience in SaaS or consumer-tech environments.- Prior leadership experience managing marketers, analysts, and external agencies.- Hands-on experience with marketing automation & CRM workflows.What We Offer- Ownership of VerbaFlo's global performance marketing strategy.- Opportunity to work with a fast-growing AI company shaping the future of enterprise communications.- Collaborative, dynamic, and flexible work culture.- Competitive compensation, performance-linked incentives, and growth opportunities. (ref:iimjobs.com)

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