Nutrabay - Social Media Strategist

You should apply if you have:- 1-2 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company- Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution- A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions- A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories- Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaignsYou should not apply if you:- Are not comfortable owning and driving the full social media strategy end-to-end- Struggle with consistency, deadlines, or maintaining creative quality under pressure- Don't enjoy experimenting with new formats like reels, shorts, or trending content- Are not actively engaged in understanding evolving social media trends and consumer behavior- Lack an understanding of performance metrics or brand positioningSkills Required:- Expertise in social media strategy, planning, and analytics- Strong creative ideation and content briefing abilities- Experience in influencer marketing and collaborations- Familiarity with paid social campaigns and performance metrics- Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms- Deep understanding of content formats suited to different platforms- Awareness of trends in the health, fitness, and nutrition spaceWhat will you do?- Develop and execute the overall social media strategy aligned with brand objectives- Plan and manage the monthly content calendar across all social platforms- Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns- Analyze performance metrics, track engagement, and prepare actionable insights for growth- Identify and collaborate with relevant influencers and creators for brand campaigns- Partner with design and content teams to ensure all assets are on-brand and visually consistent- Keep the brand ahead of the curve by spotting trends and adapting them creatively- Monitor competition and industry best practices to enhance Nutrabay's digital footprintWork Experience:- 1-2 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brandWorking days: Monday - FridayLocation: Magnum Global Park, Gurugram, Haryana (Work from Office)Perks:- Work with a fast-growing health and nutrition brand with massive social reach- Opportunity to lead campaigns that shape brand voice and engagement- A creative environment where innovation and experimentation are encouraged- Cross-functional collaboration with marketing, design, and product teamsWhy Nutrabay:We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.Working with Nutrabay can be fun and a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.About Nutrabay:Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product (ref:iimjobs.com)