Growth Generalist

1 week ago


Bengaluru, India Barter Tech Full time

Job Title: Founder's office - Growth | Generalist (Core Team Member)

Reporting: Founders

Compensation: Up to 1.5 Lac INR per month + Bonuses

Goal: Achieve 10,000 New users and 7500 in Monthly Active Users in next 12 months

About Us:

DGbet, a product of Barter, is a cutting-edge Web3 application in the Prediction Markets space, offering innovative solutions for users. We operate on the Azuro Protocol and pride ourselves on our strong cashback schemes and community-centric approach. As we build and grow, we are looking for a dynamic individual to join our core team and drive growth in a challenging yet exciting startup environment.

Role Overview:

You will be a pivotal part of the core team, tasked with driving user acquisition and retention in the Predictions Market space. Given the early-stage nature of our startup, your role will involve running multiple growth experiments to identify, validate, and scale go-to-market (GTM) strategies. You'll have the autonomy to define your approach, collaborate with the team, and build scalable acquisition channels.

Key Responsibilities:

1. Design, execute, and analyze experiments to test various marketing channels and strategies

2. Leverage innovative and cost-effective methods to acquire users from other Azuro front-end operators and beyond

3. Identify the most effective GTM strategies and scale them to maximize user growth

4. Leverage your knowledge of the crypto ecosystem to create targeted marketing campaigns and partnerships

5. Develop strategies to attract users by aligning marketing efforts with key sporting events and trends

6. Analyze performance metrics to refine and optimize marketing efforts.

7. Work closely with other core team members to align growth strategies with product and operational goals.

What We're Looking For (Requirements) :

1. 2+ years in growth, marketing, or business development, preferably in the crypto, Web3, or sports industries.

2. Deep understanding of the crypto ecosystem, including wallets, tokens, blockchain, and decentralized applications.

3. Passion for sports is essential to resonate with our target audience.

4. Skillset:

- Strong analytical and experimental mindset.

- Excellent communication and storytelling skills.

- Ability to handle ambiguity and thrive in a fast-paced, startup environment.

5. Proactive and collaborative individual who takes ownership and is excited to be a part of a startup journey.

Who are we:

1. Founders, building our core team

2. We obsess over user experience

3. We take data driven decisions only

4. We work hard as well as smart

5. We love people with strong opinions, held loosely

6. We need you to be in person as we have several unplanned discussions

7. We embrace challenges with a smile and enjoy solving them

To Apply:

Send your resume and a brief cover letter to ronit@barter.tech with the subject line: Application for Founder's office - Growth

Include examples of past experiments, marketing campaigns, or growth strategies you've implemented and their impact.

(ref:iimjobs.com)

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