Regional Brand Manager

2 weeks ago

Gurgaon, Haryana, India Vashi Integrated Solutions Full time

Position Overview:

We are seeking a dynamic and results-driven regional brand manager for our Polycab Wires and Cables division. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to strengthen the Polycab brand, drive sales growth, and enhance market presence. This role requires a creative thinker with strong leadership skills and a passion for brand management.

Key Responsibilities:

1. Brand Strategy Development:

- Assist in developing and implementing comprehensive brand strategies for Polycab Wires and Cables.

- Conduct market research to identify trends, customer needs, and competitive landscape.

- Collaborate with senior management to align brand strategies with overall business objectives.

2. Marketing Campaigns:

- Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.

- Ensure consistency in brand messaging and visual identity across all marketing materials.

- Measure and analyze campaign performance, providing insights and recommendations for improvement.

3. Product Management:

- Work closely with product development teams to ensure alignment between brand positioning and product offerings.

- Assist in the launch of new products, including the development of marketing collateral and promotional activities.

4. Sales Support:

- Collaborate with the sales team to develop effective sales tools and presentations.

- Provide training and support to sales personnel on brand-related topics.

5. Event Management:

- Organize and manage brand events, trade shows, and promotional activities to enhance brand visibility.

- Represent the Polycab brand at industry events and conferences.

6. Stakeholder Engagement:

- Build and maintain relationships with key stakeholders, including customers, distributors, and industry partners.

- Act as a brand ambassador, promoting the values and vision of Polycab Wires and Cables.

7. Reporting and Analysis:

- Prepare regular reports on brand performance, marketing activities, and market trends.

- Analyze data to identify opportunities for growth and improvement.

Qualifications:

- Bachelor's degree in marketing, Business Administration, or a related field. MBA preferred.

- 5+ years of experience in brand management, preferably in the electrical or industrial products sector.

- Proven track record of successful marketing campaigns and brand initiatives.

- Strong analytical skills with the ability to interpret market data and trends.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively in a fast-paced, dynamic environment.

- Proficiency in digital marketing tools and platforms.

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