Brand Associate

2 weeks ago


Gurgaon, Haryana, India THRS - Travel & Hospitality Representation Services Full time
About the Role

We are looking for a Brand Associate for our digital vertical SWAY. The role entails execution of social media strategies and campaigns for SWAY by THRS clients. This role is ideal for someone passionate about social media marketing, brand storytelling, and digital analytics, with a keen eye for content creation and campaign execution.

The position is based in the National Capital Region (NCR), and we encourage applications from candidates who meet the below criteria. Only shortlisted candidates will be contacted.

Key Responsibilities

- Campaign Support: Assist in understanding briefs, planning, and managing digital campaigns- Social Media Execution: Implement social media activation strategies in collaboration with the marketing team- Content & Posting: Support content writing, manage social media postings, and assist in maintaining brand voice across platforms- Research & Insights: Conduct research for brand pitches, competitor analysis, and industry trends- Performance & Reporting: Collect and analyse data, optimise paid media activities, and track social media performance for monthly reports- Calendar Management: Help in planning and executing monthly content calendars- Marketing Tools: Utilise Sprinklr, Meta Business Manager, Hootsuite, and other relevant tools for campaign execution and performance tracking- Design & Visuals: Possess an eye for design and assist in creating basic content layouts and social media creatives using Canva

Qualifications & Experience

- Bachelor's degree in a relevant field- 6 months to 1 year of experience in social media management, digital marketing, or brand communications (Candidates with more experience should not apply)- Strong writing and content creation skills- Basic understanding of social media analytics, paid media, and digital marketing tools- Proficiency in English (written and spoken)- Hands-on with platforms/ tools such as Canva & Chat GPT- Ability to multitask, research, and analyse social media trends- Luxury and travel industry experience is a plus

Other Information

Location: Sector 54, Gurugram

Applicants may apply below or write to digitallead@thrs.co along with their resume and the following details:

- Current company- Designation- Total years of experience in brand strategy- Annual CTC- Notice period

About THRS

Located in Delhi, Mumbai, and Dubai, THRS is the region's leading Integrated Representation business for luxury hospitality and tourism brands worldwide. Our business verticals include Sales Representation, Destination Marketing, Media & PR, and THRS Digital. THRS clients include blue-chip hospitality brands such as Six Senses Resorts & Spa, Relais & Châteaux, The SET Collection, Soneva, The Postcard Hotel, and The Claridges Collection, amongst many others.
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