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Brand Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Rediffusion Brand Solutions Private Limited Full time

Job Summary

We are seeking a highly skilled Brand Associate to join our team at Rediffusion Brand Solutions Private Limited. The ideal candidate will have a strong background in Mainline Advertising and the ability to develop and execute strategic marketing campaigns.

About the Role

The Brand Associate will be responsible for developing and implementing advertising and branding strategies for clients, collaborating with clients to understand their advertising and branding needs, and presenting campaign ideas, strategies, and budgets to clients.

Key Responsibilities:

  • Strategic Planning & Execution: Develop and implement advertising and branding strategies for clients, assist in crafting brand communication plans aligned with client objectives.
  • Client & Account Management: Collaborate with clients to understand their advertising and branding needs, present campaign ideas, strategies, and budgets to clients, maintain regular communication to ensure seamless coordination and execution.
  • Creative & Media Coordination: Prepare detailed creative/media briefs for internal teams, work closely with creative and media teams to ensure timely and high-quality deliverables, present creative work to clients and incorporate feedback.
  • Project & Budget Management: Oversee the progress of campaigns and ensure quality control, ensure all projects are estimated, billed, and recovered efficiently, identify potential deviations and take corrective actions to stay within budget and timeline.
  • Performance Monitoring & Reporting: Prepare campaign performance reports and analyze effectiveness, identify opportunities for brand growth and optimization, stay updated with market trends and competitor activities.

Required Skills & Experience:

A strong understanding of advertising agency processes and internal departments is required. Excellent communication and writing skills in English are essential, as well as exceptional presentation and negotiation skills. Ability to manage multiple projects and meet tight deadlines is also necessary. Proficiency in MS Office (Excel, PowerPoint) and marketing tools is required.

Qualifications:

A Bachelor's degree in Marketing, Advertising, Business, or a related field is required. A Master's degree (MBA/PGDM) is an added advantage.