Manager - Digital Marketing - Education Industry

2 weeks ago

Bengaluru, Karnataka, India VLaunchU Full time

Job Title: Digital Marketing Manager (Education Industry Only).

Location: Bangalore, India.

Experience: 6+ years.

Work Mode: Work from Office (Mandatory).

Notice Period: Immediate to 15 Days.

Week-off: Saturday & Sunday (Subject to Business Needs).

Job Summary:

We are seeking a dynamic and result-oriented Digital Marketing Manager with 6-10 years of experience, specifically in the education industry.

The ideal candidate should be well-versed in running digital campaigns that drive lead generation and revenue growth for educational services, institutions, or ed-tech platforms.

Key Responsibilities:

- Strategy Development: Craft and execute data-driven digital marketing strategies aligned with educational business goals.

- Lead Generation: Drive targeted campaigns using Google Ads, Facebook Ads, LinkedIn Ads, and Email Marketing with a strong focus on student acquisition and enrollment.

- Channel Management: Oversee SEO/SEM, social media, email, display, and performance campaigns tailored to educational audience behavior.

- Revenue Growth: Utilize insights from past education marketing experience to identify high-converting channels and increase ROI.

- Analytics & Reporting: Monitor KPIs (like CPL, CAC, ROAS) and use tools like Google Analytics and CRM dashboards to optimize campaign performance.

- Team Leadership: Lead and mentor a team of digital marketers, content creators, and designers.

- CRM & Automation: Manage customer lifecycle through marketing automation and CRM tools to improve student engagement and retention.

- Partnerships & PR: Collaborate with educational influencers, PR agencies, and industry stakeholders to strengthen brand presence.

Qualifications:

- Experience: 6 to 10 years in digital marketing with proven experience in the education industry( Unacademy, Bijus, Times pro, Carrerlaunch etc.

- Education: Bachelor's/Master's degree in Marketing, Business, or a relevant field.

- Tools Proficiency: Google Ads, Google Analytics, SEO tools, Email Marketing platforms (e., Mailchimp, HubSpot), and CRM systems (e., Zoho, Salesforce).

- Certifications (Preferred): Google AdWords, HubSpot, Google Analytics, or other relevant credentials.

- Skills: Strong analytical thinking, creative problem-solving, leadership ability, and excellent communication.

Preferred Attributes:

- Experience with B2C marketing for student recruitment or course enrollments.

- Familiarity with education-specific seasonal campaign cycles.

- Hands-on with marketing automation and lead scoring models.

- Adaptability to work in fast-paced, KPI-driven environments.

(ref:iimjobs.com)

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