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Product Marketing Manager
1 month ago
Product Marketing ManagerWe are seeking a Product Marketing Manager to join our marketing team. You will help us with the messaging and positioning of our products and their features, and prepare sales collateral. Responsibilities:Own the overall product messaging and positioning with respect to the overall market and specific industry verticals. BTW, Satya Nadella (CEO of Microsoft) was once a Technical Marketing Manager, a very similar role.Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership.Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases.Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages, and Sales CollateralsSales enablement – Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral, including product landing pages, product brochures, and presentationsWork with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos).Product launch – plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.Analyze user behavior and journey on the website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session), and improve lead flow (Visitor to lead conversion) Requirements:We have multiple openings at the junior and senior levels, with 4+ years of experience. You must have experience in a product marketing role for a SaaS product.Outstanding communication skills—verbal, writing, and collaboration. Writing samples required.Hands-on experience in writing product marketing briefs and documentsHands-on experience in managing WordPress websites will be an added advantageKnowledge of analytical tools like Google Analytics, Hotjar, User Behaviour, and User Journey analysis You should have a sound technical background, as we are a B2B/enterprise product.Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and contentShare your resume with career@muvi.com. Company DescriptionMuvi is a streaming solutions company that offers SaaS-based products for on-demand and live-streaming needs. With solutions like Muvi One, Muvi Live, Muvi Flex, and Muvi Playout, alongside Muvi Player SDKs and Alie, it provides end-to-end solutions for content streaming, storage, distribution, and monetization. Muvi aims to become the premier choice for businesses entering the digital streaming arena.
