Rico - Sales Manager - CSD & CPC Channel - Pan India

2 days ago

Mumbai, India Rico Appliances Pvt Ltd Full time

Description:About RICO:Founded in 1965, RICO is a market-leading brand in the home and kitchen appliances industry and the first company to introduce mixer grinders in India. From a small workshop of 4 employees, RICO has grown into a global operation with 200+ employees, 3,000+ retail outlets, and a strong service network. RICO today offers 52+ product categories and has expanded its footprint to 13 countries worldwide. With a legacy of engineering excellence, RICO stands for innovation, durability, and exceptional performance in home appliances.Head Office:8th Floor, Sapphire Building, S. Road, Khar West, Mumbai just 2 minutes from Khar Station.Position OverviewThe Pan India CSD & CPC Sales Manager will be responsible for driving nationwide sales growth within the CSD (Canteen Stores Department) and CPC (Central Police Canteens / Forces) channels. This role requires strong experience in institutional sales, strategic planning, relationship management, and driving profitability across regions. The ideal candidate will work independently, manage a high-performing sales team, and ensure consistent brand visibility and product availability across all CSD/CPC outlets in India.Key ResponsibilitiesSales & Business Development- Drive and expand sales in the CSD/CPC channels across India through the existing sales team and channel partners.- Identify new business opportunities, onboard new outlets, and enhance institutional penetration.- Ensure effective execution of sales strategies, promotions, and channel initiatives.Inventory & Merchandising Management- Oversee stock levels at various CSD/CPC outlets to ensure uninterrupted product availability.- Manage product display, shelf presence, and merchandising standards across all touchpoints.- Collaborate with supply chain and logistics teams to ensure timely delivery of stock.P&L & Performance Management- Manage the P&L for the CSD/CPC division and implement action plans to maintain profitability.- Track sales KPIs, analyze performance, and develop strategies to improve output across regions.Market Analysis & Branding- Conduct market share analysis and monitor competitor activities in the institutional channel.- Ensure brand visibility, compliance with CSD/CPC guidelines, and strong representation of the RICO brand.Stakeholder & Team Management- Coordinate with internal stakeholders to confirm material dispatch and order fulfilment.- Lead and mentor a high-performing sales team aligned to Pan India targets.- Build strong relationships with key CSD/CPC authorities and procurement bodies.Qualifications & Skills RequiredEducation: Any Graduate (MBA preferred but not mandatory).Experience: 6 - 10 years in CSD (Defence Canteen Stores Department) or CPC (Central Police Forces) institutional sales.- Proven ability to manage Pan India accounts and lead sales teams.- Strong communication, negotiation, and interpersonal skills.- Ability to travel extensively across assigned regions.- Proficiency in MS Excel and MS Word.Mumbai-based candidates preferred (ref:iimjobs.com)

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