Account Strategist

3 weeks ago

New Delhi, India Humour Me Full time

About Us


Humour Me is a creative agency that is built for the here and now. We’re a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country. Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in storytelling, filmmaking, animation and new media disruption.


From brands like Paper Boat, 1 Finance, BigBasket, Duolingo, Arctic Fox, Heads Up For Tails, Xiaomi, Tata 1mg, Dunzo, Airtel to many others, Humour Me has created category inventing work, helping build some of India’s most loved brands.


We are looking for a discerning strategic thinker who will act as a key liaison between our account management/business team and our various creative departments from art, copy to film production. The creative strategist is responsible to drive the daily creative and strategic functions on the account/(s) they are a part of.


Experience Required


1+ year of experience (entry level role)


Roles & Responsibilities


• The role of an account strategist is first and foremost that of a generalist. As the account strategist you will primarily be the guardian of the daily creative output on digital-first/social media platforms for the account(s) that you are in-charge of.


• Your job will entail you fully understanding your client’s brand and owning the brand’s daily creative expression. This means you will not only drive creative brainstorms with copywriters, graphic designers and creative managers, but also be responsible for the final creative output on the account/(s), you handle.


• We expect account strategists at Humour Me to be strategic thinkers who can help bring out the brand’s overall positioning through the strategies they implement. This will require you to think like a content creator at all times. Researching competitor brands, creators and other content pages across social platforms that compete for attention within the categories that your brand operates in.


• Ensure delivery times are met and enhance internal communication between various creative department members to ensure you protect the brand’s TOV, positioning and differentiation.


• Being the final line of quality control for daily social media creative and taking ownership of success metrics such as- reach, engagement and efficacy.


• Driving the community management and ORM functions for the brand(s) you are in-charge of to further increase the community engagement scores.


• Making monthly calendars and ensuring creative teams adhere to the publishing schedule you have put down will be your responsibility.


• Being up to date with the latest social media and content trends across platforms such as Instagram, YouTube, X, etc. and implementing best practices in the content you champion.


Requirements


• 1+ years of experience in Content Creation/Social Media Marketing/Advertising with a proven track record in the position with exposure to the creative functions of a digital agency would be preferred.


• Prior experience in creating content marketing strategies would be preferred.


• A Bachelors in Arts, Graphic Design, Literature, Journalism, Film or any other creative field would be preferred.


• Proof of prior creative experience or having a portfolio of creative work you have championed.


• Have excellent communication skills.

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