Utkarsh Classes
1 month ago
Company Overview:
Utkarsh Classes is a leading education provider with a strong offline presence across multiple cities, delivering high-quality coaching for competitive exams and academic courses.
Role Summary:
The Offline Category Marketing Manager will develop and execute targeted marketing strategies to drive foot traffic and generate quality leads at our offline centers. This role combines traditional marketing (hoardings, banners, newspapers) and digital channels (YouTube, social media, Google Ads) to maximize reach and engagement. The role involves close collaboration with city heads, category leads, and the core marketing team.
Key Responsibilities:
- Campaign Strategy & Execution: Plan and launch impactful ATL and BTL marketing campaigns to increase walk-ins and brand awareness at offline centers.
- Lead Generation: Utilize offline and online channels to generate high-quality leads for the sales team, optimizing for walk-in conversions.
- Cross-Functional Collaboration: Partner with city heads and category teams to tailor campaigns based on local insights.
- Budgeting & Performance Tracking: Allocate resources effectively, monitor campaign KPIs, and adjust strategies based on performance Bachelors degree in Marketing or a related field
- Proven track record in offline and digital marketing (3-5 years)
- Strong project management and data analysis skills
- Ability to work collaboratively across teams
Skills Required:
- Strategic thinker with experience in ATL/BTL marketing
- Proficient in analytics tools, MS Office
- Creative problem solver with excellent communication Competitive salary, performance incentives, and growth opportunities
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