MantraCare - Marketing Manager

14 hours ago

New Delhi, India MantraCare Full time

Key Responsibilities:1. Employer Branding & Thought Leadership:- Develop and execute a compelling employer branding strategy across social media, website, blogs, and video content.- Partner with HR and Talent Acquisition to strengthen our positioning as an employer of choice.- Create and manage content calendars for LinkedIn, X (Twitter), and other platforms.- Lead storytelling initiatives that showcase company culture, innovation, and employee success stories.2. Prospect Engagement & Lead Generation:- Collaborate with Sales and Presales teams to create impactful pitch decks, campaigns, and marketing collateral.- Design and execute digital campaigns, webinars, and outreach programs to generate and nurture leads.- Support presales efforts with tailored content for RFPs, proposals, and client presentations.- Track and analyze campaign performance to optimize engagement and ROI.3. Employee-Oriented Branding:- Organize and promote internal events, podcasts, and webinars that highlight employee expertise and engagement.- Amplify employee voices and success stories through internal and external channels.- Drive initiatives that build a strong internal brand culture and community connection.4. Strategic Partnerships & Analyst Relations:- Build and manage relationships with industry analysts (Gartner, Forrester, etc.) and strategic partners (Microsoft, Snowflake, Databricks).- Coordinate submissions for Magic Quadrants, Market Guides, and industry reports.- Leverage partnerships to enhance brand credibility, visibility, and thought leadership positioning- - (ref:iimjobs.com)

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