MantraCare - Business Development Manager

2 weeks ago

New Delhi, India MantraCare Full time

Business Development ManagerJob Description: New Business Development:- Identify and create opportunities in premium private schools, IB/CBSE/ISCE institutions, top boarding schools, and tier-1 universities.- Proactively build and manage a target list of high-potential accounts with multi-year revenue potential.- Build and maintain a high-quality pipeline through strategic networking, referrals, events, and direct outreach.- Develop deep account intelligence to map decision-making hierarchies and budget cycles.- Lead first contact through networking, industry events, referrals, and strategic cold outreach.- Close working with inside sales and on-ground territory mapping to identify new opportunities and ensure 100% market mapping & coverageSales Execution:- Initiate the new client acquisition process: market mapping, lead generation, sales funnel building (prospect / research / WITY road-mapping), need analysis, and then collaborating with the regional sales teams for proposal development till deal closure.- Manage long, complex sales cycles with multiple high-level stakeholders.- Maintain detailed opportunity tracking in CRM to ensure accuracy in forecasting.Consultative Selling & Solution Crafting:- Engage clients with insight-led conversations about how food services can strengthen admissions, parent satisfaction, and brand equity.- Work closely with culinary, nutrition, and design teams to create premium, bespoke proposals - from gourmet menus to world-class dining spaces.- Integrate health, wellness, sustainability, and cultural sensitivity into pitches for greater impact with discerning clients.Premium Brand Positioning:- Position the company as a strategic partner, not a vendor - emphasising contribution to student well-being and campus brand image.- Use storytelling, case studies, and visual mock-ups to help clients visualise elevated dining experiences on their campus.- Leverage our brand credentials to gain access to exclusive institutional networks.Market & Relationship Building:- Actively participate in education conferences, parent forums, alumni events, and hospitality expos to network with decision-makers.- Build partnerships with architects, education consultants, and facility designers to gain early visibility on new campus developments.Key Performance Indicators (KPIs):- Sales Pipeline volume- Conversion rates- Buyer's Grid quality for pipeline before it goes into proposal development- Number of new premium institutional accounts acquired annually (ref:iimjobs.com)

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