Email Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India Karix Full time

About the Role: The role involves specialized expertise in the practices of ISP's, black lists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships.

Job Location: Hyderabad (WFO)

Role & responsibilities

  • Keep abreast of email marketing industry best practices and proactively apply knowledge.
  • Knowledge of typical open rates standards by industry.
  • Responsible for reviewing trends and disseminating key information to customers.
  • Responsible for health of end to end mailing activities
  • Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.
  • Responsible for Email monitoring and mitigation, via SAS and SparkPost, including: Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
  • Investigations into any issue (blocks or spam foldering)
  • Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staff
  • Provision of status updates to the customer after each spot check and mitigation
  • Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
  • Prepare presentations that document key learnings from test results.
  • Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
  • Participate in business consultation meetings to promote more effective practices.
  • Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
  • Proactively investigate and manage issues affecting email deliverability.
  • Create and deliver reports to demonstrate factors affecting deliverability and reputation.

Preferred candidate profile

  • Bachelor's degree, preferably in Business, Computer Science or related field
  • 3 to 6 years of relevant experience / knowledge in the following areas,
  • Customer intelligence
  • Customer acquisition, development and retention practices
  • Campaign planning, execution, segmentation and targeting techniques
  • Email technology (prior experience in deliverability operations)
  • Expert level knowledge of audience development through email platforms
  • Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
  • Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges.
  • Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.

Why Join Us?

Impactful Work: Play a pivotal role in safeguarding Karix's assets, data, and reputation in the industry.

Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development.

Innovative Environment: Work alongside a world-class team in a challenging and fun environment, where innovation is celebrated.

Karix is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees.

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