Email Marketing Specialist
4 weeks ago
Job Title: Email Marketing Specialist
We are seeking a results-driven professional to join our Account-Based Marketing (ABM) team. You will play a key role in driving lead generation, nurturing campaigns, and customer engagement through personalized and effective email marketing strategies.
Main Responsibilities:
- Develop and execute email marketing campaigns to support ABM initiatives, ensuring alignment with the overall marketing strategy.
- Create compelling email content, including copy, subject lines, and calls-to-action, tailored to different audience segments.
- Manage email workflows, automation, and segmentation in marketing platforms like HubSpot or equivalent tools.
- Analyze campaign performance and deliver actionable insights to optimize open rates, click-through rates, and conversions.
- Collaborate with cross-functional teams to create impactful campaigns that drive engagement and revenue.
- Maintain compliance with email marketing regulations.
- Stay updated on industry trends and best practices to improve email marketing effectiveness.
Requirements:
- 2-5 years of proven experience in email marketing, preferably in a B2B SaaS or tech environment.
- Proficiency in email marketing tools like HubSpot, Mailchimp, or similar platforms.
- Strong copywriting and content creation skills with a keen eye for detail.
- Data-driven mindset with the ability to analyze campaign performance metrics and make informed decisions.
- Familiarity with ABM strategies and experience working in a collaborative environment.
- Based in Hyderabad and available to work from the office 5 days a week.
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