Email Marketing Specialist
3 weeks ago
RUNOJob Title : Email Marketing SpecialistYears of Experience:
2-5 yearsJob Location: Hyderabad, telengana
We are seeking a results-driven Email Marketing Specialist to join our Account-Based Marketing (ABM) team. You will play a key role in driving lead generation, nurturing campaigns, and customer engagement through personalized and effective email marketing strategies.
Key Responsibilities:Develop and execute email marketing campaigns to support ABM initiatives, ensuring alignment with the overall marketing strategy.Create compelling email content, including copy, subject lines, and CTAs, tailored to different audience segments.Manage email workflows, automation, and segmentation in marketing platforms like HubSpot or equivalent tools.Analyze campaign performance and deliver actionable insights to optimize open rates, click-through rates, and conversions.Collaborate with design, content, and sales teams to create impactful campaigns that drive engagement and revenue.Maintain compliance with email marketing regulations, such as GDPR and CAN-SPAM.Stay updated on industry trends and best practices to improve email marketing effectiveness.
Qualifications:2-5 years of proven experience in email marketing, preferably in a B2B SaaS or tech environment.Proficiency in email marketing tools like HubSpot, Mailchimp, or similar platforms.Strong copywriting and content creation skills with a keen eye for detail.Data-driven mindset with the ability to analyze campaign performance metrics and make informed decisions.Familiarity with ABM strategies and experience working in a collaborative, fast-paced environment.Based in Hyderabad and available to work from the office 5 days a week.
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