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Marketing Strategy Manager

2 weeks ago

Hyderabad, Telangana, India Amazon Full time

Our Mission

We strive to be the most recognized and preferred strategic partner for smart business buying. Our team is responsible for developing and executing email marketing strategies that drive brand awareness and adoption.

About the Role

The Email Marketing Operations Specialist will play a key role in our team, managing a team to support day-to-day execution and bar-raising of global email campaigns, acting as a liaison between marketing teams and brand to identify, scope, and gather campaign requirements, owning global strategies to enhance accuracy and effectiveness of email communications, and developing a team of marketing operations professionals.

Key Responsibilities

  1. Maintain WW email channel best practices along with proper platform management and upkeep.
  2. Build and develop a team of Marketing Operations experts to manage and enhance global workflows.
  3. Own the process to collect and verify collateral from multiple stakeholders, ensure deadlines are met, clearly define responsibilities, and track as well as summarize progress.
  4. Compile, analyze, and present operational performance metrics to identify opportunities for improving campaign impact and streamlining processes.
  5. Facilitate effective campaign reviews alignment discussions with team leaders, business partners, and stakeholders while providing clear updates on project progress.
  6. Support the build and maintenance of standards and systems for knowledge management (e.g., SOPs, best practices, processes).
  7. Track email best practices, industry trends, and make proactive recommendations.

What You'll Bring

  • 5+ years of professional non-internship marketing experience.
  • Experience managing teams.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience driving direction and alignment with cross-functional teams.
  • Experience communicating results to stakeholders.
  • Experience guiding creative input, development, and execution from concept to completion.
  • Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile.
  • Experience with various statistical techniques (regression analysis, coefficient correlation).