Email Marketing Specialist
2 weeks ago
About HighRadius
HighRadius offers cloud-based Autonomous Software for the Office of the CFO. More than 700 of the world's leading companies have transformed their order into cash, treasury, and record-to-report processes with HighRadius.
Our customers include 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey's, and many more. HighRadius recently claimed Centaur status, and we were also recognized as a Leader in First-Ever Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications.
In a rapidly growing industry , our goal is to provide innovative software solutions that meet the evolving needs of our customers. Our employees see the direct impact of their work, and we focus on hiring talented and motivated people from diverse backgrounds.
Job Summary
This role requires a marketing professional who has experience in developing highly personalized and tactical B2B marketing content across the sales lifecycle. The person in this role should be able to think strategically and leverage every possible event to drive creative and sharp messaging through email and social media to generate interest for HighRadius products.
Content Development and Engagement
The Content Marketing Analyst will be responsible for creating engaging email and social media content that drives customer engagement with primary focus on active opportunities in large enterprises and the existing customer base of HighRadius.
Sales Enablement
The Content Marketing Analyst will help Sales teams with bespoke content that enables them to drive deeper engagement with customers. They will build a repository of content that can leverage a self-serve model to drive engagement with customers.
Market, Customer, And Competitive Analysis
To stay ahead of the curve, the Content Marketing Analyst will carry out primary and secondary research to create documentation that provides a concurrent view of how the market and customer needs are evolving.
They will articulate and document how competitors are responding to changing market scenarios with new messaging, campaigns, and differentiation narratives. The Analyst will ideate with respective Product Marketing Manager to create messaging and content to counter competitor content.
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