Performance Marketing Manager – B2B

3 weeks ago

Nashik, India Work Store Limited Full time

Company Profile:WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers, Lindhaus & Fimap Cleaning Machines, RLT Lighting Products, and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.About the Role:As the Performance Marketing Manager – B2B at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals: Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute high-performing, data-driven campaigns across Meta, Google, and LinkedIn to attract and convert quality B2B leads.Key Responsibilities:- Own the strategy, planning, and implementation of B2B performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads. - Develop and execute data-led digital marketing strategies to drive awareness, demand generation, and qualified lead acquisition. - Continuously analyze and optimize campaigns to improve ROI, lead quality, and conversion rates. - Collaborate closely with the Sales and Product teams to align marketing objectives with pipeline and revenue goals. - Manage end-to-end funnel execution — from creative briefing and ad deployment to CRM integration, retargeting, and reporting. - Leverage marketing automation tools and CRM systems (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking. - Create custom dashboards and insight reports to present campaign performance, CPL, CAC, and ROI metrics. - Identify opportunities for scaling B2B campaigns, ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences. - Stay updated with platform innovations and B2B ad best practices, experimenting with new formats and tools to maximize impact.Qualifications- 5+ years of hands-on experience in B2B digital marketing, with a strong focus on performance campaigns and lead generation. - Proven expertise in managing campaigns across LinkedIn Ads, Google Ads, and Meta Ads. - Strong experience with CRM platforms (Salesforce, HubSpot, or similar) and marketing automation workflows. - Analytical thinker with a track record of data-driven decision-making and measurable business impact. - Proficiency in campaign reporting, funnel optimization, and performance analysis using analytics tools. - Excellent project management and cross-functional collaboration skills. - Experience in multi-vertical or enterprise B2B environments will be a strong advantage.This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant** Candidates willing to travel to Worli & Work from Office should only apply

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