
Meta Ads Consultant – Consumer App Growth
3 weeks ago
About Us
We are a consumer app company looking for an India-based Meta Ads expert to evaluate and optimize campaigns.
What You'll Do
- Audit existing Meta Ads campaigns for efficiency and scalability
- Set up and optimize event tracking (App Events, Pixel, Conversions API) to capture in-app actions
- Develop and implement workflows to monitor CPT, CAC, ROAS, and retention metrics
- Scale budgets while maintaining performance benchmarks
- Design, test, and iterate ad creatives and copy to maximize engagement and conversions
- Build and manage retargeting funnels to improve user acquisition and re-engagement
- Analyze campaign performance and present actionable recommendations
- Stay updated with Meta Ads best practices and new features
What We're Looking For
- Proven experience scaling consumer app campaigns on Meta Ads (Facebook + Instagram)
- Expertise in App Event optimization and event-based bidding strategies
- Strong knowledge of attribution models, Conversions API, and tracking setup
- Ability to scale large ad budgets efficiently
- Analytical skills with a focus on CPT, CAC, LTV, and ROAS
- Creative testing experience and audience segmentation expertise
Engagement Details
- Contract/Consultant role based in India
- Flexible hours with weekly performance reviews
- Initial engagement: Campaign audit and strategic overhaul, with the option for ongoing management
How to Apply
Send your CV and case studies showing how you've scaled Meta Ads for consumer apps and optimized performance.
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