Senior Marketing Leader

2 days ago


Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About This Role

We are seeking a senior marketing leader to join our team as an Assistant General Manager. In this role, you will be responsible for driving user and merchant growth across the entire lifecycle.

You will build campaigns that scale app downloads and increase stickiness while also driving merchant acquisition through smart targeting and funnel design.

This is a rare opportunity to own both user and merchant growth and shape the future of digital payments.

  • Main Responsibilities:
  • Plan and manage paid campaigns (Google, Meta, UAC, ASA)
  • Drive app installs, signups, merchant acquisition and engagement
  • Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS
  • Own agency relationships and budgets with hands-on execution capability
Must-Have Skills
  • 8-10 years in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus


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